It is not enough to simply post a video to YouTube and leave it at that. Although the majority of folks who click on the play link will get the message, you are missing out on a sizable target audience that you could reach with captions. By not actively targeting ...
With glossy brochures printed and informative packages stuffed as hand-outs, you probably feel good about your educational institution’s presentation. Yet unless you add a solid social media presence to your school marketing ideas, you may be missing out on a dialog opportunity with interested parents and potential students. Pinterest, Twitter ...
Search engine optimization (SEO) is a changing landscape. Do it properly, and you have the chance to dramatically improve your chances of ranking high with Google’s algorithm. Yet if you make mistakes, there is a good chance that your school’s website gets buried on the third or fifth page of ...
Webinar marketing is a hot trend that can have a considerable benefit for your business. Even though webinars have been around for a while, there are still some business owners who have not yet warmed up to this technology. Webinars educate after the sale Cut down on the volume of ...
Paid ads have changed over the course of the last decade. Do you still remember the flashing ads from the past? Perhaps the garish colors are the reasons why your school’s education marketing plan does not include paid ads. After all, if paid ads look like that, who wants to ...
