With glossy brochures printed and informative packages stuffed as hand-outs, you probably feel good about your educational institution’s presentation.
Yet unless you add a solid social media presence to your school marketing ideas, you may be missing out on a dialog opportunity with interested parents and potential students.
Pinterest, Twitter and Facebook are a few of the social media giants that can generate business for your school.
The experts at Business 2 Community explain that about 80 percent of those who regularly use social networks prefer to interact with companies via Facebook.
If your school does not have a well-monitored Facebook page, imagine how many possible connections you are missing!
Considering that an estimated 77 percent of business-to-consumer companies managed to find new customers via Facebook, your school is in a good position to realize additional enrollment gains as well.
Yet you cannot neglect the social aspect of social media.
While auto-posting functions let you keep your page fresh with scheduled updates, they also turn off some 70 percent of folks who would otherwise “like” or interact with your Facebook page.
So what do would-be students or parents of students see when they look you up on social media?
As asked by Six Degrees Digital Media, do they “see you or your competition?”
Remember that in the arena of social media you are not only marketing your school to parents but also to siblings of potential students.
The opportunities for engagement are endless if you choose to add this platform to your school marketing ideas.
If Facebook is a favorite, Instagram is a sure second.
As noted by All Twitter, Instagram enjoys more than seven million daily active users, which places it ahead of Twitter’s 6.87 million users.
Due to the setup of the site, Instagram keeps users on the site longer than Twitter manages to hold on to its visitors.
The hard truth is inevitable. Your school must have a solid presence on all of the major social networks.
If this seems like a daunting task, consider teaming up with a company that can get you started. Schedule your complimentary strategy session with us today.
