5 Powerful Video Keyword Research Strategies

Do you want to know what the very first step is before you get started with video? I thought you might. It’s research. More specifically, keyword research. Now if you’ve already made a video, or two, or three, or well whatever that number is, be honest with me here. How much time did you spend researching the questions and phrases your customers are actually searching for? It’s ok. I kind of know that answer. It’s [...]

By |June 22nd, 2017|Video|

Simple 5-Step Video Process to Make Every Video a Success [Infographic]

A lot of people are afraid to get started with video. They aren’t sure where to start or think it’s too complicated. Use this simple process as your guide for your videos. Define the Goal of Your Video • Website Welcome/Explainer • Brand building (How-to’s, tips, secrets, etc.) • Ads Choose the Style of Your Video • Live filming • Animation • Typography • Slideshow Write Your Script • Hook • Story • Call to [...]

By |June 15th, 2017|Video|

Short Term vs. Long Term Video Goals: What’s Right for You?

Many brands do not have clear goals. That’s a big mistake. Setting goals is the first step towards an effective video strategy. Review this info and set yourself up for success instead of failure. Video marketing has transformed the way businesses talk to their fans. It’s amazingly affordable to create and share great video content. Should you try to make funny social media engagement videos? Or perhaps you could help people with how-to guides. You [...]

By |June 8th, 2017|Video|

How to Fix a Bad Video

You wanna know how to fix a bad video right? Well you're in the right place. We'll go over what you can do about that in this article. Having a bad video is a nightmare.  Maybe you tried your hand at making your video and it just didn’t go well. Or worse, you paid someone else to create a video that flopped. The good news is that  it isn’t as bad as it seems. Some [...]

By |June 1st, 2017|Video|

Hоw Tо Tеll Stоriеѕ With Your Videos Thаt Mоvе Prоѕресtѕ Intо Buуеrѕ

Humor iѕ аn еxtrеmеlу subjective, emotional rеѕроnѕе. One man's funny iѕ аnоthеr man's cruel оr stupid. Dоеѕ уоur video mаrkеting hаvе a соmреlling mеѕѕаgе? Yоu may think it dоеѕ, but what rеаllу attracts viewers tо уоur vidеоѕ? If you answered telling a story through video, give yourself a great big pat on the back for me. Tоо often, video mаrkеting iѕ about selling something withоut really trying tо connect with the viewer. If thеrе is [...]

By |May 25th, 2017|Video|

How to Measure Video Marketing ROI on Facebook

Here's the first thing you need to decide. What is the goal of the video for Facebook? Just like with YouTube, your video marketing on Facebook will do much better with a clear goal. Start with a general concept, such as growing your audience or selling a product. You can then boil it down to the key metric for that goal. Here's a list of metrics for Facebook you want to consider: Video post likes, [...]

By |April 12th, 2017|Social Media, Video|

How to Effectively Measure ROI with YouTube Advertising

Want to know if our video marketing is paying off? Every like, share, and click-through represents an opportunity to understand more about how people respond to us. The problem is that, at first, working with this data can feel overwhelming. Let’s simply that for you. The main process you want to follow is knowing the goal of your video, choosing the right metrics for those goals, monitor and measure those metrics and make necessary adjustments [...]

By |April 5th, 2017|Video|

These Videos are the Fastest Way to Connect with Your Audience

Video is it, right? People are consuming video  more than french fries (although I could be wrong about that). But hey it’s not like I said more than chocolate. And many people will watch video while eating french fries or chocolate ;) It’snot surprising that more video content is uploaded in 30 days than what all three major US  television networks combined have created in 30 years. So why are people uploading that much video? [...]

By |March 29th, 2017|Video|

The Ultimate Guide for Social Media Sizes of 2017

  Courtesy of Postcon

By |March 23rd, 2017|Video|

How to Prepare for a Video Shoot in 3 Easy Steps

Are you putting off filming video because you’re not sure how to do it right? I get it. You don’t want to invest a bunch of time trying to get this done and then have to scrap the project because the video sucks. It happens. I’ve seen it. What’s worse is when you’ve paid someone else (maybe even a lot of money) to come film and you still weren’t happy with how the video came [...]

By |March 22nd, 2017|Video|
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These 3 changes will take your video from failure to rock solid!