Courtesy of Postcon
Are you putting off filming video because you’re not sure how to do it right? I get it. You don’t want to invest a bunch of time trying to get this done and then have to scrap the project because the video sucks. It happens. I’ve seen it. What’s worse is when you’ve paid someone else (maybe even a lot of money) to come film and you still weren’t happy with how the video came [...]
On January 27th, 2017, Facebook announced a regional test of a new feature for its messenger app. This feature presents ads in the app’s homepage, previously ad-free, offering new ways for businesses to connect with mobile users. Given the magnitude of Facebook’s marketing and business outreach in this area, it seems clear that messenger will become an important part of the digital marketing landscape. With all that said, it would be crazy to ignore messenger! [...]
It may feel like Internet live streaming is brand new, but it actually dates back more than half a decade. YouTube began testing live streams with events such as Barack Obama’s state of the union address as early as 2010, and YouTube partners began receiving access to the service in 2011. This shows that YouTube is one of the most influential companies in the live streaming space. When they introduce a new feature, such as [...]
Video marketing has grown up. Once a wild-west frontier of the internet, it has joined email lists and Facebook ads in becoming a standard marketing practice for most brands. What’s great about video marketing is that the most successful brands can’t hide their strategies. After all, the videos are public. You may not be able to use Coca Cola’s famous secret recipe, but you can copy their video marketing plan. In the end, there are [...]
One of things that scares people the most about video is being on camera. We’ve been doing video for years and most all of our clients would rather not be on camera. And the thing is some of them are actually great. There are also those that struggle and with that, we have alternative solutions. The thing is we see video everywhere right? But unless you are the actual face of your brand, you do [...]
Ok folks, by now you likely got familiar with iCards. That was YouTube’s solution for allowing hyperlinks in videos to show on mobile devices that came out in 2015. You could always use outbound links with Annotations but those links wouldn’t show on mobile. And of course we are very much a mobile society now aren’t we. Let’s look at the differences between all of these options. Annotations Annotations are great because you can place [...]
Wouldn’t it be great if you could leverage your competitor’s videos to drive traffic to your website? Well keep reading because I’m going to explain exactly how you can do that. There are a few things you need to do. First, you’re obviously going to need a YouTube channel and a video. It would be best to have a channel that had many videos to paint you as an authority and leader in your industry. [...]
Use this blueprint as a guide to make sure your YouTube channel has all the right elements.
Not sure what you need to do, or what you are in control of, to optimize your videos? Review this handy checklist and find out.