What to do When Your Marketing Budget Doesn’t Match Your Enthusiasm

Are you frustrated because you finally have a marketing budget but it seems like no matter who you talk to you are being told that it’s not enough? It sucks I know. Here’s the thing. What may feel like a big accomplishment for you, finally having marketing dollars, may not be a big enough budget to really help you. Let me explain. Remember when you were a teenager and were saving up to buy your [...]

By |October 18th, 2017|Marketing Online|

Why Video Marketing is Key to the Success of Your Business

You've tried all kinds of marketing strategies to grow your business, from Facebook Ads to blogging to email. Still, you're not getting the results you want. What gives? In fact, there’s so much jargon, you probably feel like you’re learning a new language. I bet you haven’t studied this much since trying to pass finals in school right? But you know you can’t give up. You’ve got to figure out this online marketing thing if [...]

By |September 28th, 2017|Video|

This Underused Video Advertising Method Really Gets Results

Whether you are just getting started with video or have been at it for a while, you might be missing out on this one method that can really boost your sales. What is it? I’m glad you asked. It’s remarketing. You may be familiar with remarketing ads for websites.   Those are the ads that seem to follow you around based on the sites you visited. Amazon is pretty good at that right? The only [...]

By |September 23rd, 2017|Video|

YouTube Ranking Factors [Infographic]

  Session Time Watch Time Audience Retention Engagement Click Through Rate When you create videos with these YouTube ranking factors in mind, you have a better chance of being found in the YouTube the search results. What is Total Watch Time? Total Watch Time (TWT) is the amount of watch time minutes that your video accrues. This is a combination of all videos and all viewers' watch time. What is Audience Retention? Audience retention is [...]

By |September 14th, 2017|Infographic, Video|

How to Make a Promo Video for a Non-Profit

If’s you’re a non-profit organization there are a few different types of video that can help you. One is you need to explain what your non-profit is all about. Explain the benefits you provide. You’ll use this video on your website and your social media channels and you can even include a link to the video in your emails. If possible, insert a video testimonial or two in that video to add more emotion and [...]

By |August 31st, 2017|Video|

How to Create Great YouTube Titles to Get More Video Views

If you have a video on YouTube then you want to have that video get as many views as possible. If you are using this as a means of internet marketing then you absolutely need to have as many eyeballs on your videos as possible. There are a couple of things which make a huge difference in whether or not people see your video or not. Some of these are really easy fixes. You’ll want [...]

By |August 17th, 2017|Video|

Is it Better to put Videos on Facebook or YouTube?

When you’re first getting started with web video production, it can already be a little daunting just getting your videos made. Then there’s the whole extra strategy of marketing your videos. There are so many sites that you can actually upload your videos to but the biggest are definitely Facebook and YouTube.   Facebook and YouTube both have their own unique features for video sharing. Each has their own advantages and disadvantages. While you can [...]

By |August 10th, 2017|Video|

Video Production Terms for those in Front of the Camera [Infographic]

Rule of Thirds The rule of thirds states that you should subdivide the imagery of your shot into three roughly equal parts on the horizontal and vertical planes. Lower Thirds Lower thirds is an overlay that is usually text, accompanied by graphics that occupies the lower third of the screen. Lower thirds are most commonly used to introduce the individual on camera. Explainer Video A short, animated video that explains a product or service in a [...]

By |August 3rd, 2017|Infographic, Video|

How to Get Videos Ranked in Google

It would be awesome to get your videos ranked at the top of Google search, right? Many brands use SEO in hopes of capturing this organic search traffic. However, most of this SEO work focuses on websites and blogs, not videos. That means there is a huge opportunity to capture search engine traffic with your video content. Since people aren’t paying attention to this part of SEO, there is a lot less competition for it. [...]

By |July 27th, 2017|Local SEO, Marketing Online, Video|

7 Video Marketing Terms You Need to Know [Infographic]

If you’re just getting started with video marketing, here are some terms you want to be sure you understand. Key Performance Indicator / KPI Your KPI is your most important statistic that you are tracking. An example of a good KPI is to track how many new subscribers you get with each video. Call to Action The Call to Action, or CTA, is where you ask the viewer to do something for you. Using clear [...]

By |July 20th, 2017|Infographic, Video|
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