Video marketing has grown up. Once a wild-west frontier of the internet, it has joined email lists and Facebook ads in becoming a standard marketing practice for most brands. What’s great about video marketing is that the most successful brands can’t hide their strategies. After all, the videos are public. You may not be able to use Coca Cola’s famous secret recipe, but you can copy their video marketing plan. In the end, there are [...]
One of things that scares people the most about video is being on camera. We’ve been doing video for years and most all of our clients would rather not be on camera. And the thing is some of them are actually great. There are also those that struggle and with that, we have alternative solutions. The thing is we see video everywhere right? But unless you are the actual face of your brand, you do [...]
Ok folks, by now you likely got familiar with iCards. That was YouTube’s solution for allowing hyperlinks in videos to show on mobile devices that came out in 2015. You could always use outbound links with Annotations but those links wouldn’t show on mobile. And of course we are very much a mobile society now aren’t we. Let’s look at the differences between all of these options. Annotations Annotations are great because you can place [...]
Wouldn’t it be great if you could leverage your competitor’s videos to drive traffic to your website? Well keep reading because I’m going to explain exactly how you can do that. There are a few things you need to do. First, you’re obviously going to need a YouTube channel and a video. It would be best to have a channel that had many videos to paint you as an authority and leader in your industry. [...]
Use this blueprint as a guide to make sure your YouTube channel has all the right elements.
Not sure what you need to do, or what you are in control of, to optimize your videos? Review this handy checklist and find out.
We’ve seen many videos shoots go off without a hitch. Then again there have been times that we could tell from the get go that it was not going to be an easy shoot. We give all of our film subjects these same instructions to help them prepare ahead of time. If you use the following list to prepare, you’ll be a lot happier on film day. Basically there are seven things to keep in [...]
If your business has any presence online, you know by now you should be creating content on a regular basis. Here’s a trick: Once you have one piece of content, you actually have several pieces of content. To accomplish this, all you need to do is repurpose the original piece. What does this mean? Well here are some ideas for you on how you can repurpose your content: Use excerpts from a blog post for [...]
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the chief tool for publishers to get their brands out the door and into the online world. Now, you’d think that given today’s choices of free [...]
We are excited to announce our webinar "How to Build Your Brand and Increase Leads with Video without Being on Camera"! So many people are afraid to get started with video because they think it is complicated, expensive and don't want to be on camera. We want to change that. Plus someone on the live webinar will win a free personalized video for their business. September 21st at 11:00 am Pacific. If you know [...]