Search engine optimization (SEO) is a changing landscape.
Do it properly, and you have the chance to dramatically improve your chances of ranking high with Google’s algorithm.
Yet if you make mistakes, there is a good chance that your school’s website gets buried on the third or fifth page of search results.
If you have never really thought of incorporating SEO in your school marketing strategies, you may be missing out on a lot of virtual foot traffic, which could translate into new enrollments.
Mind you, the personal touch is still an important tool.
When parents or future students come for personal tours and presentations, your printed brochures, flyers, and well-designed information folders are important.
Having business cards and professionally printed direct mail postcards is another plus.
Yet there is no substitute for connecting with your target audience online as well.
In some cases, the only way to set up a personal tour or get a phone call will be via your online presence.
It’s no longer enough to have the computer-savvy office worker also take a crack at creating or maintaining the school’s website.
This is a task best left to the professionals who understand the changing world of SEO.
The backlink campaigns that worked like a charm just a few years ago have already lost advantages and now are considered “black-hat” or “gray”.
Changing consumer demands have led to changing search habits.
Potential enrollees or their parents now want interesting information.
Your school’s website needs excellent content that is regularly updated to remain relevant.
The new buzzword is content marketing and if you have not added it to your school marketing strategies, you are behind the times as well as the competition.
In a field where there are a lot of choices, you need to position yourself as an authority on education and a thought leader on reform, updates, and change.
If you’re not willing or able to occupy this position, your competition has it easy.
If you want your share of the pie from your marketing efforts, you’ve got to leverage your budget the best way possible. Six Degrees Digital Media can help. We’ll take a look at your goals, your competition, and your budget and design a campaign that’s best for you. Contact us today for a free strategy session.
