Want to know if our video marketing is paying off? Every like, share, and click-through represents an opportunity to understand more about how people respond to us. The problem is that, at first, working with this data can feel overwhelming. Let’s simply do that for you. The main process you ...
Are you putting off filming video because you’re not sure how to do it right? I get it. You don’t want to invest a bunch of time trying to get this done and then have to scrap the project because the video sucks. It happens. I’ve seen it. What’s worse ...
Video marketing has grown up. Once a wild-west frontier of the internet, it has joined email lists and Facebook ads in becoming a standard marketing practice for most brands. What’s great about video marketing is that the most successful brands can’t hide their strategies. After all, the videos are public. ...
One of things that scares people the most about video is being on camera. We’ve been doing video for years and most all of our clients would rather not be on camera. And the thing is some of them are actually great. There are also those that struggle and with ...
Wouldn’t it be great if you could leverage your competitor’s videos to drive traffic to your website? Well keep reading because I’m going to explain exactly how you can do that. There are a few things you need to do. First, you’re obviously going to need a YouTube channel and ...
If your business has any presence online, you know by now you should be creating content on a regular basis. Here’s a trick: Once you have one piece of content, you actually have several pieces of content. To accomplish this, all you need to do is repurpose the original piece. ...
The past year has seen a massive jump in the popularity of online video. Hardly any business can be conducted without the use of video content and online video platform of any type. In accordance to that, we’ve seen exponential growth in video content marketing, which has now become the ...
B2B Video If you are a B2B company and you still aren’t using video – well that’s just sad. Sorry to be so harsh but yeah, it’s sad. Here’s the thing – what content do you recall from whitepapers, presentations, or a website that you saw in the last week? ...
Imagine how much easier it is for your target market to trust that your product or service can solve their problems when they already trust your brand. You can foster that kind of trust with an amazing video series. Why? Because you’re already offering them value. How do you know ...
What is the point of creating a video for your business if you don't even know how effective it is or what video metrics to watch? You could be wasting money hand-over-fist if you create videos without knowing whether or not the ROI is worth it. I know. I've done ...
