One of things that scares people the most about video is being on camera.
We’ve been doing video for years and most all of our clients would rather not be on camera. And the thing is some of them are actually great. There are also those that struggle and with that, we have alternative solutions.
The thing is we see video everywhere right? But unless you are the actual face of your brand, you do not have to be on camera. And if you are the face of your brand that likely means you do a lot of speaking and with that you’ve got half the battle won.
To get more comfortable on camera, you just need practice. But let’s cover some other ways you can still build your brand without being on camera. If your service is “you”, it is helpful to connect with your audience so you can showcase your personality.
But perhaps you are a consultant but not so much a coach or trainer. Let’s say you provide other services. Then is it really necessary to be on camera? I say no and here’s why. You can still let your “personality” shine through even if you narrate a video.
Think about that. If you are offering advice or helpful tips, much of the time that is something else that needs to be onscreen instead of you. Pictures and other footage can be very moving. Think of your video as telling a story. You want imagery to go along with your words.
Here are some alternatives you can use without being on camera (click on the images to see the full video):
There are plenty of options really. You can check out some of the things we’ve done on our portfolio page.
The bottom line is don’t let the fear of being on camera keep you from getting started with video. You can still build your brand with your narration.
You may not realize that a lot of the video footage you see in video and commercials are actually “stock footage”. These are clips that you can buy from royalty free subscription sites. Don’t let the term “royalty free” fool you. They do still cost, and some of them much more than others, but you only pay for it once for your project. But you will want to be certain you check the licensing.
Check out companies like Can Stock Photo, Bigstock Video, Video Blocks and more. Just do a search for royalty free stock footage and you’ll see more results that you would ever need. A lot of these sites offer the same clips and some charge different prices so it would behoove you to look at more than one site.
This same process also applies to stock images although most people are pretty familiar with those sites by now.
So now hopefully you have some ideas about how you can create video without being on camera but still build your brand , showcase your personality and tell your story.
If you need help designing your next video project, book a strategy session with us today.