You did not build your website so that it would linger in obscurity in the dark corners of the Internet.
Rather, you optimized its content and perfected its coding so that it would stand out and rank high among search results.
As you probably already know, adding videos – such as YouTube clips or full-length episodes – to your website has the power to increase the traffic to your site.
But how can you make videos that might go viral?
This is not the time for the old camera on a rock trick.
This calls for a high-tech approach.
Techsmith is the company that has taken screencasting and video editing to the next level with its editing tools for Mac, PC, and Android platforms.
Snagit, for example, allows you to customize screen captures and enhance them with effects.
Jing is just as easy to use and lets you incorporate visual elements into short videos. Camtasia, too, offers video editing and screen recording functions.
You can import HD video from any source and turn it into professional-quality videos.
When you are looking for something simple, cost-effective, and web-based, Animoto or Wave are good options..
Turn photos into videos, create video clips, and incorporate music into any videos or slideshows.
Consumers like the idea of slideshows simply because they move quickly and do not keep one image on the screen past its time of visual appeal.
When audio is added, you enhance the value of the experience, which of course translates into more shares on social media platforms.
This, in turn, gets out your message well beyond the borders of your city and increases your scope of influence to include consumers in a variety of countries and continents.
Among smartphone users, the idea of using the cell phone for videos is now also quickly catching on.
You see, the use of live video from locations that consumers know or can relate to is a necessity when you want to become locally relevant.
For example, a widget maker could visit the raw material provider for the product and interview the professional.
Giving shoppers an inside look at the manufacturing of the widget is another excellent method of getting personal and enhancing the connection the consumer has with a company or product.
Connectivity breeds brand loyalty. Never underestimate the power of behind-the-scenes knowledge!
If you are still quite attached to the old standbys – we are talking about PowerPoint and Windows Movie Maker – you have additional options.
Use them wisely!
PowerPoint can be a wonderful tool when you jazz it up and give your presentations an edgy tone.
It can also turn any slideshow into a tired presentation that bores your audience to tears.
By the way, if you are a Mac fan, simply use iMovie.
It is a common misconception that you have to be the star, narrator, and director of your online video.
In fact, you might find that videos made up of location shots and manufacturing scenes can be a lot more compelling than seeing you on camera.
Conversely, there is something to be said for having the founder, owner, or CEO of a company on video.
If you do choose to appear onscreen, audio and lighting must be top-notch.
Hiring a professional here is a good idea.
They help you keep your onscreen change sequence moving and ensure that you stay on topic.
If you need help with your video marketing campaign, schedule a complimentary strategy session with us.
