A while ago, keywords were the coin of the realm on the Internet.
Website makers began stuffing their keywords into nonsensical bits and pieces of text, which held no meaning but endlessly repeated the phrase that brought in the visitors.
Google did not like the practice that led to weasely promotions.
It unleashed the Panda and then the Penguin updates, which banished keyword stuffers virtually overnight to the latter pages of search results.
The new way to stay in the search engines’ good graces was content.
The business that wanted to get noticed and make it into the first few pages of the search engine results had to bring useful text, interesting infographics, video content and social media interaction to the table.
Virtually overnight, business owners became or hired professional bloggers, social media experts, and content generators.
With so many businesses following suit, Internet users finally got the online experience they craved.
Entrepreneurs, on the other hand, have a playing field that is anything but level.
Leveraging your content is a key component of your next successful marketing campaign.
The goals are easy to define.
- Generate high-quality inbound links.
- Foster brand awareness and company name recognition.
- Establish the company as a thought leader and create a social media buzz.
Meeting these goals may be a bit more difficult.
That said, when working with expert content producers as well as in-house subject matter experts, you have the advantage of getting a healthy variety of interesting content on your company website.
Methods are as plentiful as your budget and creativity allow.
- Guest bloggers. Ask an authority on a subject to write a guest post for your company blog. If you own a salon, ask a skin expert to write a guest blog for you that discusses scalp health.
- Sharable infographics. Create an infographic that not only offers verifiable data but also is in a format that makes it perfect for sharing online. Facebook and Twitter thrive on this type of content.
- Tutorials. Nothing identifies you as an authority in a field more quickly than some video tutorials. Explain the ins and outs of something that is germane to your business. If you are a health food store owner, discuss the different types of apples, how to recognize them, how their sugar content affects use in recipes and how to pick the best ones. The possibilities are endless.
If you need to chat with someone about what type of marketing campaign is best for your business, schedule a free strategy session with us today.
