Video marketing has emerged as a powerful tool for generating leads in the EdTech industry. The impact of video on lead generation is undeniable, with statistics revealing that video marketers generate 66% more qualified leads per year, according to extensive research conducted by Aberdeen. This remarkable figure highlights the effectiveness of video marketing in driving lead generation efforts for EdTech companies.
There are several ways in which video can generate leads for EdTech businesses.
Landing Page Videos
One notable benefit is the significant increase in opt-ins observed when landing pages incorporate videos. Unbounce, a leading landing page software provider, reports that landing pages with videos can yield up to 80% more opt-ins. This data underscores the impact of video content in capturing the attention and interest of potential customers, motivating them to take action and provide their contact information.
Video Ads
Furthermore, video ads have proven to be highly influential in prompting user engagement and subsequent actions. According to WordStream, a reputable ad software platform, 46% of users take action after viewing a video ad. This suggests that video content effectively compels viewers to respond, whether it’s clicking on a link, signing up for a newsletter, or exploring further offerings.
The influence of videos extends beyond simple engagement metrics, as Forbes reveals that 65% of executives have visited a vendor’s website and 39% have contacted a vendor after watching a marketing video. These findings emphasize the persuasive power of videos in the EdTech industry, making them an essential tool for driving lead generation and converting potential leads into actual customers.
Increases Lead Generation Efforts
Video marketing offers immense potential for generating leads in the EdTech industry. The statistics clearly demonstrate the significant impact of video on lead generation, with video marketers obtaining 66% more qualified leads per year, according to Aberdeen.
Forbes’ findings further reinforce the persuasive power of marketing videos, as 65% of executives have navigated to a vendor’s site and 39% have called a vendor after watching a marketing video.
In addition to that, according to Hubspot, 9% of people have been convinced to buy a piece of software or application by watching a video.
Brand Awareness
While the direct impact of video marketing on lead generation is evident, it is important to consider its broader role in enhancing brand awareness. Building a strong brand presence is crucial for long-term success and remaining top-of-mind among target audiences. Videos offer a dynamic and engaging medium to showcase an EdTech company’s brand identity, values, and unique selling propositions. By creating captivating and informative videos, EdTech companies can establish themselves as industry leaders, gaining credibility and trust among their target market.
It’s worth noting that creating compelling videos is essential for maximizing the effectiveness of video marketing campaigns.
Home Page Explainer Video
While several opportunities exist to build your brand and generate leads with video, one of the best places to start is your website. Wyzowl states that 83% of businesses say their homepage explainer video is effective. Any form of software application can benefit from a video that showcases how your product works. It helps to convey both the features and the benefits of the product.
Video Formats
Videos can be produced in a variety of styles and lengths. Whether it’s a spokesperson, a 15-30 second video ad, demo videos, and more.
The key to success lies in testing different approaches and identifying the formats and styles that resonate most with the target audience.
Longevity of Video
Videos can also have a longer shelf-life than other forms of content.
For example, a video created for the education industry five years ago can still attract leads and deliver results, even without the company representative appearing on camera. This demonstrates the longevity and enduring impact of well-crafted video content.
Conclusion
To leverage the benefits of video marketing, EdTech companies should focus on creating engaging, high-quality videos that align with their brand identity and resonate with their target audience.
By adopting a strategic approach to video marketing, EdTech businesses can effectively generate leads, enhance brand awareness, and achieve long-term success in the highly competitive EdTech industry.
With the ability to captivate, educate, and engage audiences, videos have become a valuable asset for EdTech companies seeking to establish themselves as leaders, attract qualified leads, and drive conversions.
Embracing video marketing as part of their overall digital marketing strategies, EdTech companies can unlock the full potential of this dynamic medium and enjoy the benefits of increased lead generation and sustained business growth.
Schedule a strategy session with us today to see how e can help with your video marketing efforts.
