Germans like to say, “in der Kürze liegt die Würze,” which roughly translates to “brevity is the soul of wit.” When considering the maximum length of your explainer video, these sayings are valuable phrases to keep in mind. Understanding the Nature of the Explainer Video For the webmaster, the explainer ...
If you have been unsure about how to reach your potential students, this is a must-read. Check out this study that gives details on where teens and millennials are spending their time online when it comes to social media and video. Here's an excerpt: YouTube has finally toppled Facebook as the ...
How to Check if Your Website has Malware When your site has been infected with Malware, there is a good chance that you have a weakness in your setup that has allowed a hacker to take over the site. What Hackers Do This individual may have gone so far as ...
It has become a well-known fact that content is king in the search engine marketing game. The more useful Google believes your blog posts and web pages to be, the higher you rank in search engine results. Keyword frequency has taken a backseat to well-crafted, insightful and useful content that ...
The 404 page is the bane of existence for the web-surfing Internet user. It shows up when someone tries to access a web page that may no longer exist. In some cases, a website designer may have made some changes to the page and in the process changed the URL. ...
A while ago, keywords were the coin of the realm on the Internet. Website makers began stuffing their keywords into nonsensical bits and pieces of text, which held no meaning but endlessly repeated the phrase that brought in the visitors. Google did not like the practice that led to weasely ...
What drives Internet traffic to your website? Is it your page title? Is it your meta title? Alternatively, is it something else altogether? The Title Tag When crawling a website, search engines factor in the content of your site’s title tag. Keep the title pithy and descriptive. This is not ...
There is a stigma attached to the idea of repurposing website or blog content. Some marketers consider it unethical while others believe that it is a cheap way of re-using what worked a short 12 months ago. Both camps have one thing in common: they do not know how to ...
Podcasting is a marketing tool that is getting quite a bit of attention lately. Business podcasting in particular is catching on as a great instrument for connecting with a larger audience than a mere website or blog can deliver. If the prospect of producing a podcast, fitting the production into ...
There used to be a time when word-of-mouth referrals were the bread and butter of the daycare industry. Back then, marketing ideas for daycares usually only included professionally printed business cards, flyers and perhaps some personalized pens to hand out. Yet with so many childcare providers getting licensed and setting ...
