Stop sending newsletters! Find out what you should do instead…but only if you want better open rates and more traffic. If you’re sending newsletters to your email list, that is basically the business version of a Christmas letter that families used to send, then let me tell you something - ...
It’s a crazy time. While in the car with my son, we passed the schools that were closed. I told him, “I’ve never seen this in my lifetime”. It’s almost surreal that schools, restaurants and many businesses have to close their doors for a period of time and that some ...
Imagine for a moment that you had a crystal ball that allowed you to peer into the future to see what specific types of people would do when presented with a given digital ad. It would let you see the exact moment in time when your ad is most likely ...
What do you get when you cross a style guide with a mood board? That might sound like the set up for a bad marketing joke that only branding geeks would find funny, but it’s actually an apt description for a brand board. A brand board is a brief one ...
Explainer videos can be extremely compelling, but to understand how, you first need to know what makes a video an explainer video. To help we’ve created an explainer video to explain exactly what makes a video an explainer video. Okay, we didn’t. But how cool would that have been?! It ...
Have you been asked the same question over and over and over again? Have you been asked the same question over and over and over again? I bet there are things you could spout off in your sleep, right? Although why people are talking to you while you’re sleeping is ...
Games are games, and work is work, right? The first is fun, and the second is something you wouldn’t be doing if it weren’t for the fact that you 1.) need money, 2.) have to be an adult, or 3.) fear retribution from the guards in your cellblock. If you ...
If you imagine you can improve your website’s user experience by giving everyone that visits a one-year membership in the Jelly of the Month Club, you’re either visionary or severely misguided. Since we don’t pass judgment here, we won’t make that call, but it is worth mentioning that none of ...
Include an Inviting Photo People pull a lot of information from a person’s face. A warm, affable smile can go a long way toward establishing a connection, and a professional outfit and setting help establish credibility. Write a Hero Summary Your LinkedIn profile is no time to be demure. Write ...
There’s no shortage of networking and referral groups these days. Here’s a few questions to help you qualify where you spend your time. Will you find customers, clients, patients? Will you find strategic partners? Can you refer people in the group business? Can you learn from others in the group? ...
