Facebook can be a powerful tool to help any business build a solid, dedicated, and loyal brand. There are also many different ways to expand your brand's reach on this platform, and this is what makes it so popular with marketers. However, some ways do work better than others when ...
Building your brand on LinkedIn can seem like a daunting process, and this is especially true if you're new to this professional networking platform. However, if you get it right, the connections you make can be very positive for your business or brand. While there are several ways you can ...
Whether you are doing your own advertising or hiring an agency, you're going to come across terms you need to understand. Here's the "short-list": Lifetime value of a client/customer - average they spend during their tenure of being a client. Client retention period - Average length of time clients stay ...
2021 is fast approaching, and it's going to usher in a whole new wave of marketing ideas. To stay ahead of the curve, you want to embrace them and be well-versed so you can hit the ground running. This will help you stay out in front of your competition, and ...
Pros and Cons for Marketing Professionals From high above the city streets, we hear a familiar wail. It’s the mournful cry of marketing professionals coming to terms with the advent of yet another social media platform that requires content from them. More accurately, it’s a new video-sharing feature from the ...
Once upon a time, not that long ago, marketing was very one-dimensional. Businesses plastered their best ad campaign on billboards or in flyers that went out in the local paper. They may have even employed door-to-door salesmen. The infamous Kirby Vacuum salesman comes to mind. With the invention of the ...
YouTube: This is a great way to reflect your brand voice. Start building and enhancing your YouTube channel so your customers get a good feel for what you’re all about. FB Stories: Creating and Viewing FB Stories is up 842 percent since its launch in early 2016 (Oberlo). This is ...
Sometime in 2022, internet cookies as we know them will die. Google ensured the end of the globe’s most hated virtual baked goods when they announced in 2019 that they would be phasing out support for third-party cookies within two years (give or take.) The company’s decision echoes similar moves ...
Everyone loves a juicy secret. Especially if that secret can benefit you in some way, right? Well then, you’re gonna love this blog post because it’s filled with secrets that will help you master Facebook ads. Not like a Jedi Master because that takes years of training and several mentors ...
Blogs are great sources of free information. Here are 10 that every business owner should be reading. Bplans This blog offers information and advice geared toward starting a new business and then growing it rapidly. First-time entrepreneurs will find a wealth of information, as will seasoned owners. Mashable Business Mashable ...
