5 Ways to Build your Brand with Facebook

Facebook can be a powerful tool to help any business build a solid, dedicated, and loyal brand. There are also many different ways to expand your brand’s reach on this platform, and this is what makes it so popular with marketers. However, some ways do work better than others when it comes to brand building, and we’re going to outline the top five that you should concentrate on when you bring your brand to Facebook. This way, you’ll know which one works, and this can help save you time and resources.

1. Instant Articles

Page load time can be the difference between people viewing your content or clicking away and moving on. Traditionally, you click on an article, and it redirects you away from Facebook to the person’s site. This can slow down load time. Facebook instant articles wanted to address this by allowing people to host their articles directly on Facebook’s servers. In turn, you get instantaneous load times, and this is where Instant Articles gets the name.

You can quickly and easily create content for your brand and post it to Facebook. It is a good idea to set up a content schedule to ensure that you don’t have any major gaps in your post history to keep generating interest. Post them to Facebook and use them to engage and broaden your audience.

2. Facebook Live

Facebook introduced Facebook Live as a way for brands and people to create content in real-time. You can stream right over your Facebook page. For brands, this allows you to promote new product launches or any upcoming events you plan to have. It gives people an inside look at your business, and this can boost your brand’s engagement levels.

You should include your location on your video, and you may even want to tag others to help expand your brand’s reach. You could take your audience behind the scenes at your company, have your employees show them around, and make them feel like they’re part of your brand’s team and vision.

3. Free Downloads via Messenger

You can set up an entire ad campaign through Facebook Messenger. One easy way to do this is to program small text bubbles that pop up when people click on messenger from your brand’s page. They can interact with these messages, and you can set up custom messages to send right to their inboxes. For example, you could offer a percentage off their next purchase, or you could direct them toward items that may interest them.

The goal of these types of ads is to drive customer engagement. Your customers want to feel like you’re connecting with them on a personal level, and they’re more likely to be loyal to a company that they have a connection with. You could even set up your campaign to send reminders of upcoming sales or events.

4. Facebook Groups

Although many people forget about groups, Facebook can help you create a small and intimate setting to connect directly with your local customers. You could set up groups for people in your brand’s area, or you could have a group for people who like your brand’s products. Groups also help you moderate who can and can’t get in, and this can help ensure your customers all want to be here.

Groups are a great way to poll your audience to see where your brand is doing good and where you could improve. They also allow you to get a lot of interaction with a tighter group of people than your audiences at large. You could host giveaways, offer discount codes, or take time to build strong connections with a small-scale community.

5. Ads

If you get them set up correctly, Facebook ads are an excellent way to spread brand awareness to a huge range of people while growing your community. It’s possible to set up ads for certain locations, and Facebook allows you to find and target people who are more likely to buy from your brand and turn into repeat customers. You can also create ads to cater to specific items.

This targeting capability is especially useful if you have a new product or service launch coming up soon. Ads can help you reach a much broader audience while targeting people you already interacted with. Create leads, have custom calls-to-action, and scale your ad campaign to match your promotion.

Contact Six Degrees Digital Media

Are you ready to dive in and build your brand on Facebook? If so, Six Degrees Digital Media is here to help. You can set up a strategy session to help start your brand off strong. Our professional and friendly staff are ready to help in any way they can.