You’ve likely heard that video is the most powerful form of content you can use to attract your audience. It’s true! In fact, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. So how ...
Strategy #1 - The Ego Appeal If you’re struggling to get an audience for your videos, one option is to get involved with people who already have an audience. Do this by finding popular people (at least those with more of a following than you) who are also involved in ...
Whether you’ve been around for a few decades or just opened your doors, one thing is for certain: you need an online presence. First off, it gives your business credibility as a real business. Second, without an online presence, there is no way to capture the attention of customers ...
“Royalty-Free” simply means you don’t pay a fee over and over to use something. It doesn’t mean no-cost, although there are some that fall into this category. Keep yourself safe and check the terms of use and licensing for each item you download. Sometimes assets are for a one time ...
Repurposing your content has several benefits. First, you get a lot more mileage out of the stuff you write which good. Different people like to consume content in different ways, articles, videos, podcasts, images. By catering to your audience in their preferred format, you have a far greater chance of ...
I’m excited to share these crucial steps with you. I appreciate how valuable your time is and I don’t want you to waste any of it trying to figure this out. Each step will take less than one minute to read. My goal here is to help you avoid common ...
Technology continues to improve every day, and customers expect a higher level of customization and features in their online experiences. Any e-commerce experiences are also expected to be seamless and simple. Since e-commerce keeps expanding, this creates more competition in the marketplace, and companies have to step up to keep ...
When you think of people like Dave Ramsey, Oprah, or Seth Godin, what do they all have in common? They're all highly successful business people, but they're also thought of as thought leaders. These are experts in their respective industries. So, being able to claim that you're an expert in ...
In the digital marketing realm, there are two important terms that often come up: content marketing and copywriting. While both are crucial elements of any successful marketing strategy, they serve different purposes and have distinct approaches. Understanding the differences between content marketing and copywriting can help businesses leverage them effectively ...
There are arguably thousands of courses or programs online, and launching a new one can be a thrilling but scary thought for many people. This is especially true if you've never launched a course before. However, there are five ways you can launch a new course or program, and doing ...
