Digital Marketing Holiday Gift Guide 2022

The holiday season is upon us, what better time to shower your small business with bright and shiny new leads? Like our friends and family, each small business has unique needs and personalities, so you might be wondering what’s the best marketing “gift” you can buy to help your business bloom. Our 2022 holiday gift guide will help you pick the right digital marketing package no matter what kind of business you are running. These presents will be sure to delight your customer base and bring your business prosperity in 2023.

What to get the Business that loves to show off

If you’ve got a flashy business with beautiful products or if your services give clients a major makeover, then a highly visual digital marketing campaign is exactly what your business needs. Businesses in this category include:

• Landscaping
• Jewelry and other luxury items
• Real Estate
• Renovations
• Restoration
• Beauty Services
• Travel

A business with an eye-catching product or service is primed for lead generation if it can show them off in big ways to the right audience. So how can you make sure your superstar small business is being seen?

With a captivating video marketing campaign.

Graphics and photos are great, but video is king when it comes to attracting new leads for your business. Audiences want to see your products in action and be wowed by the impact of your services.  After all, a photo of a ring is not going to tug on heartstrings quite like watching pre-proposal nerves and the excitement of a bended knee.

There are several different kinds of video that these businesses should have in their arsenal:

• Product spotlights
• FAQs
• Behind the Scenes
• Website welcome video
• Tutorials/How-to
• YouTube ads
• Social Media posts and ads

There are almost endless options when it comes to leveraging video marketing online for a business whose product or service is visually appealing.

What to get the business who is always helping others

If you want the perfect gift for a business that has a ton of great information to share with its customers, then look no further than a content marketing package. These come in all shapes and sizes, too! Try incorporating blogs, social media posts, video, downloadable guides, email campaigns, and more.

This gift is great for experts such as:

• Lawyers
• Therapists
• Higher Education
• Financial Advisors
• Coaches
• Tech companies

Basically, if what you sell is access to your expertise, then you’ll benefit tremendously by giving the basic 101 knowledge away for free. A content marketing campaign is the best way to get an audience to know, like, and trust your business and set you up as a leader in your sphere of influence.

A powerful content marketing strategy guides your audience seamlessly through the sales process. According to Hubspot, “Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.”

A business with a score of great information to provide its audience needs a strong, reliable content plan and well-written content to maximize the return from its digital marketing. This goes for both B2B and B2C companies.

What to get the business that has everything

Some businesses look like they have it all together—social media, email, pay-per-click advertising—there isn’t an area of digital marketing that they haven’t tried. You may be staring at their spot under the tree and wondering what you could possibly get them to help them truly scale. Don’t worry my friend, we’ve got you covered.

If you’ve tried it all (and even found success) when it comes to digital marketing but are looking to reinvigorate your campaigns to bring in fresh leads and encourage repeat buyers, the perfect gift is the peace of mind that a business consultant brings.

Bringing in an outside party with loads of digital marketing expertise is the best way to identify any weak points in your current strategies and to bring fresh ideas to the table. If you’re tired of searching for new ideas and winding up with the same basic-level information from every blog post you read, then it’s time to bring in the experts. Remember what we said above about content marketing? The basic stuff is free and that’s what leads to the sale.

When looking for a consultant, find someone who will work within your schedule and budget by offering hourly rates or long-term ongoing support. Ideally, your consultant will have over a decade of digital marketing experience and will have worked with businesses like yours to create powerful results. In fact, know exactly who you need. Check out the consulting services offered by our President Angie Moore and make the connection you’ll never forget.

Still wondering how to give your business the gift of a powerful digital presence? Here are a few more options:

• A website audit and refresh to convert more visitors
• A sales funnel to entice new leads
• A set of social graphics to stuff your stockings with more engagement

Get your business the gift of starting 2023 with a marketing campaign that knocks your resolutions and quarterly goals out of the park. Contact Six Degrees Digital Media for your free strategy session today. Happy Holidays!