Building your brand on LinkedIn can seem like a daunting process, and this is especially true if you’re new to this professional networking platform. However, if you get it right, the connections you make can be very positive for your business or brand. While there are several ways you can build your brand with LinkedIn, five stand out above the rest.
We want you to be as successful as possible, so we’re going to go in-depth on each of these five methods. This way, you’ll know precisely how to apply them to your brand to build a robust professional network and get your brand out in front of the more prominent companies in your niche.
- Articles
Content ranks high with Google, but it’s also a chance to showcase when you know while building your authority at the same time. You want to make your articles relevant to your industry, and you want to try and backlink to very credible sources in your industry. The more you do, the more knowledgeable you’ll look to anyone who views your articles. You should create both short and long-form articles.
People can read your articles and comment. When they do, it gives you a chance to engage your audience. They can also follow you to get updates each time you post a new article. If they choose to share your article, this will get your brand out in front of their follows and introduce you to new people.
- Videos
LinkedIn uses an algorithm for all of the content on the site to rank it, and this is very similar to what Google does. Videos rank very high on the algorithm score, so you should incorporate them if you can. A video allows you to tell your brand’s story while humanizing it and giving people something to connect with. It can help to boost your brand awareness, and you can use it to create strong connections.
Videos are also a fantastic way to promote your products. Unboxing videos are very popular, and you can give real-time demos on how to use your products or services. You can share upcoming launch details, post how-tos, or answer questions from your followers to promote engagement.
- Posts
Posts are a great way for you to generate leads for your brand. They give you a chance to be very personal with your audience and speak directly to them. Think of a post like a status update on other social media platforms. You don’t have to be long-winded with them. Sometimes, it can be as simple as a link to another brand in your niche or someone you admire.
With posts, you want to try to connect with bigger members of your niche while avoiding your direct competition. If you do, it can make your network stronger because you can add members from their followers to your own. People get excited when they think that they’re in the know with an up-and-coming entity, and posts are a quick and easy way to keep everyone informed while building your network.
- Groups
Groups can be invaluable on LinkedIn. It creates a unique environment for your audience and your customers to connect, especially when you start getting a decent-sized following. You can easily join groups that are in your niche to see what other brands are doing, or you could post to try and gain recognition.
You do want to be active in any groups you join. Doing so can help you build authentic connections with people. In turn, this can easily build trust. People are more likely to promote a brand or try products and services if there is a level of trust. It can also boost your engagement levels.
- Networking
In the business world, networking is everything. It’s a direct way to connect with industry professionals and gain knowledge or experience. Your network can hand you more opportunities to grow your brand and expand your reach at the same time. It allows you to trade information with similar businesses so you can see what does and doesn’t work. Networking also makes you more noticeable.
Networking can also get your support from powerful entities in your niche. This is great if your brand is extremely competitive. The more powerful your network is, the better received your brand will be by potential customers. It also helps to give you a leg up on your direct competition.
Contact Six Degrees Digital Media Today
Do you need advice or assistance building your brand on LinkedIn? If so, Six Degrees Digital Media is ready to help. We have the experience and expertise to help you get your brand out in front of the right audience and expand your reach on this professional platform. Contact us today to get started.
