B2B Video
If you are a B2B company and you still aren’t using video – well that’s just sad.
Sorry to be so harsh but yeah, it’s sad.
Here’s the thing – what content do you recall from whitepapers, presentations, or a website that you saw in the last week?
Now think of the last video you saw.
What do you remember about it?
Maybe not all of it, but likely a lot more than a bunch of text you read.
Let’s face it. Moving pictures and sound are more captivating than just words on a page.
I do see the irony here in that you are reading words on a page.
So let’s change that up, shall we.
You get to choose.
Would you rather (I love playing that game), read the text below or watch the video below.
Be sure to let us know in the comments what you chose.
Now let’s get to those 7 reasons why B2B Video can help your business.
1 – Important people do watch videos and you want to get their attention:
“More than 80% of senior executives watch more online video today than they did a year ago.” – Forbes
2 – Recall. As I just said, people recall video more than just text:
According to the Online Publishers Association, 80% is also the percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.
3 – Action. It gets even better.
Of that 80%, 46% took some action after viewing the ad. In fact:
- 26% looked for more information about the subject of the video
- 22% visited the website named in the ad
- 15% visited the company represented in the video ad
- 12% purchased the specific product featured in the ad
4 – Your competition is already using video:
According to a survey conducted by ReelSEO, 96% of B2B organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI.
5 – Make a better first impression and connect.
According to Implix, an introductory email that includes a video receives an increased click-through rate by 96%.
6 – They like it. They really, really like it.
“The popularity of whitepapers as a B2B content marketing format is actually declining in relation to more interactive, easily digestible formats such as video.” – B2B Content Marketing Report
7 – Your customers are searching for it:
62% of Google searches include video -Bright Cove
Now I could include more statistics but seven is a good number.
And I don’t want to overload you too much.
Personally, I love statistics, but hey I also spend the majority of my time in front of my computer all day and I’m a little nerdy.
Ok, so maybe more than a little nerdy.
I actually am going to go play a video game when I’m done with this blog post.
If you want to realize the benefits of B2B video, let’s talk.
Check out our portfolio to get some ideas on the type of video you want to make.
Contact us today and let’s discuss your project.
