Include an Inviting Photo
People pull a lot of information from a person’s face. A warm, affable smile can go a long way toward establishing a connection, and a professional outfit and setting help establish credibility.
Write a Hero Summary
Your LinkedIn profile is no time to be demure. Write a dynamic summary that cuts right to the heart of who you are, what you do, and why you’re so damned good at it.
Include a Call to Action
Your summary is the first thing people will read. Include a call to action at the end motivating them to contact you or take some other action. Fortune favors the bold, so be bold.
Show Your Passions
Demonstrate that you’re an individual. Write passionately about specific elements of your profession. If you can inspire others to get excited about properly-tuned thermocouples, you’re doing something right.
Chose a Custom URL
It’s harder to promote yourself effectively when your URL is a random mash of letters and numbers. Delve into your settings and choose a custom URL that personalizes your profile’s address.
Tell the Buzzwords to Buzz Off
Don’t fill your profile with a word salad of industry jargon. This makes it difficult to read and removes any genuine feeling of warmth or individuality. Your profile will read like it was written by an AI trained on industry textbooks.
Write in the First Person
Your profile is similar to a resume but should be written in the first person. Imagine having a conversation with a prospective employer. You wouldn’t say, “Jan Jenkins did X and Y”, you would say “I did X and Y”. Your profile should be friendly and personal.
Get Strong Recommendations From Relevant Contacts
Use recommendations strategically by soliciting them from connections that have work experience directly tied to the services you offer or to skills you’re trying to promote.
But Don’t List Them All!
Curate your recommendations. Include a mix of recommenders with impressive resumes, recommendations that hit target keywords, and those that make you sound really good.
Publish Relevant Content
Just like you would with a blog, you can publish content on LinkedIn that’s relevant to your industry. This helps your profile’s SEO and establishes you as an expert in your field.
If you need help with social media, contact us for a free strategy session.
