I’m excited to share these crucial steps with you. I appreciate how valuable your time is and I don’t want you to waste any of it trying to figure this out.
Each step will take less than one minute to read.
My goal here is to help you avoid common mistakes that can cause your videos to fall flat.
The three steps are easy to implement – yet incredibly powerful.
They’ll give your videos the power that commands attention from your viewers. Ok, so let’s get to it.
Step Number One – Only solve one problem
Don’t let your videos suffer from TMI (too much information)!
Have a single focus in your videos
Here are a couple of scenarios for you.
Your Website Welcome Video
Your welcome video might be the first contact many of your customers will have with your organization. You may be tempted to cram everything in there – resist!
Treat it like your elevator pitch and offer more detail about your products and services in other videos on appropriate pages.
Video Ads
If you want more conversions, use this simple formula:
Solve one problem per video.
How many times have you watched a video to get information on one thing, only to be bombarded with a bunch of stuff you didn’t care about?
You hate that, right? So does your audience.
Check out the videos in this list. You can see how each tip has a single focus.
One video > one focus point > better results.
Now that you have that down, let’s get to the next tip.
Step Number two – Start with a hook
This can make the difference between 10 views or 10,000
To get more views, you’ve got to…
Have a Hook
The thing is, you have about 5 seconds to capture and keep someone’s attention with video.
Here’s what you need to do.
Create a compelling intro
What would grab your attention more?
- A montage of delicious-looking food
- A shot of a delicious looking meal with the statement “Make dinner in 10-minutes with 5 ingredients”
The first one might make you hungry but the second one will get you to keep watching (especially if you’re a busy mom).
You have a super limited amount of time to get your viewers’ attention. Make it count.
Well, we’re moving right along. See how fast you’re getting through this. Let’s get to that final step and get your videos in great shape!
Step Number three – Your call to action
Use this to turn your viewers into leads and buyers
Now that you have the focus of your video and the hook all set, it’s time to wrap it up and turn those video views into leads so you can turn them into loyal customers.
After all, that’s really what you’re after right?
Here’s how to turn your videos into a lead-generating army that works for you 24/7.
Make sure you use a Call to Action (CTA) at the end of your videos
When your viewers get to the end of your video do they know what to do next?
Providing a clear, concise call to action at the end of each of your videos will get you better results.
Tell them what to do!
After your prospects watch your videos, don’t leave them hanging. Don’t let the end of the video be the end of the customer experience.
Check out this Facebook ad from Jack Canfield. He invites you to sign up to the webcast right after he says he’ll send a free gift. He doesn’t assume you’ll click on the links in the ad. He tells you what he wants you to do!
Provide the next step to help your prospects along. Don’t just assume they’ll do it.
And cut! That’s a wrap.
I hope these 3 steps have provided you some insight into how you can get better results with video by simply including these three key elements:
If you’d like to discuss an upcoming video project schedule a free 15-minute discovery session with me so I can learn more about your goals and see if we can help.
- A single focus
- Your hook
- A call to action
I hope you’re excited and more confident about getting started with your video campaign.
We’d be honored to help you craft the right story and put that in video form and wow your audience into taking action.
Schedule a complimentary strategy session with us today to talk about your next video project.
