If you have been unsure about how to reach your potential students, this is a must-read.
Check out this study that gives details on where teens and millennials are spending their time online when it comes to social media and video. Here’s an excerpt:
YouTube has finally toppled Facebook as the most popular website for 14 to 24 year olds.
But don’t just take my word for it – a November 2013 study by The Intelligence Group, found that nearly three-quarters of 14 to 18-year-olds in the US said they used YouTube “frequently,” compared with 60% who said the same for Facebook.
And maybe even more telling is that those aged 19 to 24 accessed YouTube more than Facebook, with just a 1% difference between the two.
And if you need more proof then data released by The Futures Company produced similar findings, with YouTube overtaking Facebook last year as the favorite among US internet users ages 12 to 19.
Their report also found that YouTube took the top spot last year, with 50% of teen internet users citing it among their favorite websites; but the video site had also fallen from 55% of respondents in 2012.
However, there is another way to view these statistics.
If you’re comparing YouTube and Facebook as social networks …
Does your school have a way to reach students online through video and social media?
More importantly- are they successful? Simply having an online presence is hardly a successful online campaign.
To reach students, you have to engage with them on a level that benefits them rather than irritating them.
Think about your own interactions online.
While they are probably different than today’s 14-18 year olds, there are probably some similarities such as aversion to spammy content.
Use the study we linked above to start rethinking the way that you are reaching potential students online!
If you need help with creating video, schedule a strategy session with us today.
