Brand-building is an art form with a significant payoff if you get it right, but there are so many things to consider when you’re first starting out. This can make it overwhelming, but these 10 books can guide you on your brand-building journey:
1. “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek
2. “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
3. “Power Branding: Leveraging the Success of the World’s Best Brands” by Steve McKee
4. “Branding: In Five and a Half Steps” by Michael Johnson
5. “The Brand Gap: How to Bridge the Distance Between Business Strategy and Design” by Marty Neumeie
6. “Designing Brand Identity: An Essential Guide for the Whole Branding Team” by Alina Wheeler
7. “The 22 Immutable Laws of Branding” by Al Ries and Laura Ries
8. “Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers” by Matt Bertram
9. “Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand” by Jeremy Miller
10. “How to Launch a Brand: Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity” by Marty Neumeier
If you need help building your brand, contact Six Degrees Digital Media today!
