Webinar marketing is a hot trend that can have a considerable benefit for your business. Even though webinars have been around for a while, there are still some business owners who have not yet warmed up to this technology.
Webinars educate after the sale
Cut down on the volume of phone calls and emails after the sale. Use free webinars as friendly educational tools that benefit customers and clients who have done business with you. The Small Business Administration notes that this virtual learning tool helps customers get the most out of their products. In addition, it whets their appetites for upcoming innovations and new models. Continuously connecting your business name with a popular product brand is a great way of staying in contact with your current customers as well as winning some new ones who are impressed with your online presentation.
Highly desirable topics allow for fees
It can be a bit dicey to charge an attendance fee for a webinar. If the subject matter is compelling, the information is on the cutting edge and the presentation is flawless, there is a good chance that attendees may be willing to pay an attendance fee. If your webinar can’t meet these criteria, it is best to offer them free of charge. Yet no matter which option you choose, having this type of learning opportunity on your website identifies you as a thought leader and go-to expert for a topic area that complements your business.
Interesting content supports SEO and captures leads
When you archive your webinar at some point, it continues to bring visitors to your site. Since webinars can be intricately tied to search engine optimization (SEO) techniques, quality content will serve as a great way of improving your overall search engine ranking. In addition, having high-quality content on your website is crucial for your small business’ ability to generate new leads. Even would-be customers or clients who are not ready to make a buying decision today may decide to offer you an email address to keep in touch about future promotions.
Of course, before you can take full advantage of offering a webinar via your business website, double-check that you have all of your ducks in a row. Start by creating compelling webinar information and registration page. Continue with the creation of a well-done webinar that is uniquely targeted to your audience. Lastly, promote the webinar as much as possible.
If you need help with a webinar marketing strategy, schedule a consultation with us today.
