Private School Marketing Ideas

Some private schools do a brisk business and have their maximum enrollment numbers well in their sights before summer even begins.

Others still have open spaces even after the school year has begun.

What do the successful private school marketers know that the other ones seem to have forgotten?

It Pays to Take the Bull by the Horns

Parents who send their children to private school have a reason for spending money on an education that the kids could get for free at the local public school.

Successful school marketers know to mention the concerns that are common to such parents and then highlight how their schools meet these issues head-on.

Whether it is a smaller than average class size, academic excellence or the availability of extensive fine arts and music curricula, marketers of successful private schools are sure to point out how they address parents’ concerns.

Become a Local Fixture

A private school should be an active and respected member of the local community.

If you are in charge of public relations for your school, consider community involvement to be of the utmost importance.

Organize volunteer days that benefit the local beach or hiking trail, homeless shelter, or ongoing community event.

Be visible with banners, t-shirts featuring the school name and mascot, and don’t neglect to bring plenty of tchotchkes to the event.

Take Your Message Online – by Video

Six Degrees Digital Media reveals that – going forward – about 90 percent of Internet traffic will come from videos.

Video marketing is quickly demanding the lion’s share of consumers’ attention.

Since 28 percent of Google searches involve YouTube and its video library, it only makes sense to invest in this advertising medium.

By the way, the YouTube age demographic you will primarily target is the 18 to 54 category.

Does this not perfectly describe the age range of the parents and grandparents who decide to send the family’s children to a private school?

If your school’s website does not feature videos – and if your school does not have a YouTube channel – it is time to remedy this oversight.

While it is impossible to pinpoint any one marketing idea that is sure to bring the parents and new students flocking to your doors, it is fair to say that the combination of ideas mentioned here might just do the trick.

If you need assistance with your marketing, schedule a complimentary strategy session.

 

Published On: June 26th, 2014 / Categories: Digital Marketing /