An airplane needs two wings to fly.
Saw off one of them, and the plane will not take off.
(And you will be hauled away for attacking an airplane.) While this analogy has been widely used in a variety of circles, it is also quite apropos for webmasters.
Since most entrepreneurs are in charge of creating their own websites, making a mistake here can be fatal to the business’ online presence.
Even as improper coding is a nightmare for the search engine spiders that so craftily spin the Worldwide Web, unsuitable content is of just as little value to the reader.
When you want more visitors to come to your website, you have to first beat the competition for the Internet eyeballs.
In so doing, you have to explain to search engines, list your services, and show consumers what sets you apart from the others.
In the early SEO days, companies that used black hat tactics usually won the search engine results game – but little else.
These practices have been mostly weeded out and the companies had to revamp to compete again.
Modern-day content marketing needs to be subtle and offer something of genuine value to the reader.
For example, your website’s content – checked for proper search engine optimization (SEO) – must showcase the benefits that consumers enjoy when choosing to subscribe to your newsletter, follow you on Facebook or read your blog.
Tell shoppers why they should choose you and not the widget-maker down the street.
Remember that the majority of Internet visitors do not just surf the web for makers of green widgets because they have nothing better to do.
No! These are genuine consumers who are searching online for solutions to problems, quandaries, and needs.
Connecting with searchers is done via website content that offers answers, solutions, tips, and tricks.
Your blog, for example, must strike a balance between marketing your company – call us today! – and offering excellent tips and information.
The latter category might include tutorials, lists, and extensive product reviews that would interest shoppers visiting your business. But not every piece of content has to be the written word.
Adding video content is an excellent option for heightening the interest in your product, giving your website visitors something different and approaching your niche from different angles.
Once you have this wing of the airplane firmly attached, it is time to head to the other side.
It is frequently in the area of coding that aspiring webmasters are making their biggest mistakes.
HTML, the unique language of coders, is extensive and unforgiving.
Make an error here, and your site does not display properly and shows you off as an amateur.
Making matters worse, search engine spiders discount your website as holding insufficient content.
When the spiders do not find HTML that is perfect, they give up.
Thus, the failure to close a bracket, which is easy to do when dealing with HTML, can cost you a top-level ranking.
Because content and coding are two biggies in website effectiveness, forward-looking entrepreneurs have chosen to hire experts for these tasks.
This is your business we are talking about.
Do not guess!
Know that your website is as close to perfect as humanly possible.
If you need help with coding issues or content for your website, contact us today.
