If you have a video on YouTube then you want to have that video get as many views as possible.
If you are using this as a means of internet marketing then you absolutely need to have as many eyeballs on your videos as possible.
There are a couple of things that make a huge difference in whether or not people see your video or not.
Some of these are really easy fixes.
You’ll want to check your video metrics periodically to see if what you are doing has an impact.
The first point to consider is the title of your video.
This might seem like a no-brainer but a lot of people don’t spend as much time on the title of their video as they should.
And that’s a shame really because it’s not as difficult as you think to come up with an eye-catching title.
The title of the video tells folks essentially what your video is all about.
You want to make sure you choose the right keywords and phrases that will trigger a reaction in the viewer’s mind that says “yeah I need to see that.
This is the info I’ve been searching for.
Think carefully about the audience you’re trying to attract as well.
Don’t use jargon they won’t understand. And don’t use hipster lingo if you’re trying to attract the baby boomer crowd.
Remember you want to pique the individual’s curiosity.
In the event the name of your video is made using words that are obsolete, or even hard to comprehend the majority of the people that see it won’t click on the video.
Use words that are easy to understand and attention-grabbing.
If the video you have is closely associated with some other item, or video that’s already popular it’s possible to title your video using words that show that it is quite similar to that particular video topic.
If a “Secret Tips for Pokemon Go” video is getting plenty of views then you can name your video ”5 Secrets Tips for Pokemon Go” (or 3 Secrets, or Little Unknown Secrets, etc.).
You catch my drift here right? You’re basically leveraging the phrase “tips for Pokemon Go”
It’s ok to leverage other people’s success.
All it takes is some research and then you have a great head-start.
Knowing what you should create a video about is a huge benefit in helping you get more views right off the bat.
The following are ten examples of titles that could be attention-grabbing, and create more interest in your video content.
- How to Make the Best Brownies without a lot of Calories
- 5 Easy Ways to Write a Killer eBay Listing!
- 7 Unknown Interview Do’s and Don’ts!
- The Secret to Writing Your First Novel in 90 days
- 3 Quick and Easy Ways to Get Your Kids to do Their Chores
- Famous Restaurant Recipes Made Easy
- Need to Crayon and Marker Stains Out of Your Carpet? Try this Simple Solution!
- The Best Ever Kid-Friendly Crafting Videos!
- Make an Impression with Your New Boss in Just 3 Minutes!
- The Top Ten Video Marketing Mistakes You Need to Avoid!
Use your creativity, and have fun with the title, and bear in mind that individuals react to the same kinds of buzzwords that you likely react to.
One more point to keep in mind is that if you’re uploading your videos to multiple sites it’s a great idea to have separate titles for all your uploads.
Using exact same names for videos on various websites reduces your opportunities to capture audiences through different phrases that may attract them.
Want to make the most out of your next video campaign? Contact us today for a strategy session.
