In a world where networking is easier than ever, it’s important to strut your stuff on the social landscape so you can connect with other businesses that can utilize the stuff you bring to the table.
Whether you’re a service provider or maker of products, online social groups are a great way to bring in new business and employ the power of free advertising.
Which social groups are best for you, though?
Well, that’s up for debate because there is no specific formula. So much of the answer revolves around what your business does and what you’re actually looking to achieve with your social media efforts.
Facebook groups and LinkedIn groups both offer great platforms for networking and sharing your talents and strengths.
There are four different angles to consider:
Groups that have your ideal client or customer.
Groups that would be filled with potential strategic partners.
Groups that have colleagues.
Groups that share a common hobby or personal interest.
You’ll approach each of these differently.
As you delve into your social circle, you should look for a group that has at least one of the following (obviously, the more, the merrier):
1. Groups That Serve Your Target Market
You don’t want to join just any group that looks like a fit; you need to find groups that are filled with business leaders who work with or understand your industry. Let’s say you’re a plumber. Joining groups of local Realtors, HVAC professionals, electricians, builders, and general small business discussions can open the doors to dozens of new opportunities.
Remember, it’s not just about talking to other plumbers; they’re not the people who are going to hire you. It’s about finding professionals who can use your work to make their own products better. When you find the right group, you can align yourself with strategic referral partners as you become acquainted with the other members.
Facebook often has smaller groups that are more localized, which makes it a great option if you’re a business trying to network with other companies in your area.
LinkedIn is an awesome place to find groups that are national or even global.
2. Groups That Have Engagement
Groups that are boring and don’t have any engagement won’t do you any good; they’re just a waste of your time and efforts. If you’re unsure, lurk on the group before you actually participate to see what kind of discussions (if any) occur. You can easily let yourself out if you’ve happened upon a place that’s no good for your own business.
Facebook groups may be highly engaged, but they can also get off-topic pretty quickly. Look for groups where people share a common interest with the things your organization does so you can have common ground from the get-go.
LinkedIn groups are often more specialized and tailored to specific industries. Diversify your membership by looking for groups of people that do what you do, too, so you can learn tips and tricks from similar industries. They may technically be competitors, but if you’re not in the same market, you can gain a ton of insider knowledge from businesses around the country that can help bolster your own bottom line.
3. Groups That Are Big Enough for You to Make an Impact, Small Enough for You to Get Noticed
You don’t want to be a small fish in a big pond because you’ll get wrapped up in seaweed and nobody will ever see the important things you have to say. The key is finding groups where you can make an impact and participate in thought-provoking discussions that bring your audience’s attention to your business’s brand.
Facebook groups do well if you find an engaged group of like-minded folks who are willing to hear what you have to say, even if you’re just asking questions.
LinkedIn groups tend to require thought-leadership. Be prepared to share the challenges your company has faced and the ways you’ve overcome them to make headway in these social groups.
At Six Degrees Digital Media, we speak the language of social groups. Reach out to us for your personalized consultation!
