Paid ads have changed over the course of the last decade.
Do you still remember the flashing ads from the past?
Perhaps the garish colors are the reasons why your school’s education marketing plan does not include paid ads.
After all, if paid ads look like that, who wants to connect these annoying advertisements with your school’s good reputation?
Things have changed. Today’s ad campaigns are tastefully done and suitable even for the educational institution with a modest budget. Yet there are a couple of potential pitfalls along the way.
- Hit or miss. Choose the right platform, targeting or keywords, message, and budget, and you will be surprised just how much attention your ad garners. Get this wrong keyword, and very few people will click on your ad. The trick here is to know your target audience and understand what interests them today.
- Details matter. Make the most of your ad by being meticulous in your campaign details. For example, including a wrong destination URL is as problematic as a poorly-worded ad text. Moreover, if the URL’s landing page is uninteresting, you cannot hope to maximize consumer interest in your ad campaign.
Do not let this potential for failure discourage you from including paid ads in your education marketing plan.
In fact, there is nothing wrong with tweaking your marketing campaign once you have a good idea of how it is received.
More importantly, this is also a good time to evaluate how your ad campaign fits into your social media marketing.
After all, the true value of any Internet ad campaign is the way it fits in with your complete online presence.
Consumers who see your school’s ads are likely to check out your other social media profiles as well.
They may also check to see if you have a YouTube channel. Harmonizing all these components is essential for the highest return on investment.
Schedule a strategy session with us today and see how paid ads can work for your educational organization.
