As you unlock and open the doors to your child care center each morning, know that you are opening the doors not just for parents seeking a great place to send their kids, but to a community of die-hard, raving tribe members that are ready and eager to sing your praises.
It’s easy to blame competitors or the economy when new enrollments are on the decline, but if you aren’t focusing on what your daycare brings to the community that is unique, then you aren’t getting any closer to the child care marketing solutions that you’re seeking.
Video Testimonials
Sure, you could use a suggestion box to get feedback from parents, but you could also look deeper for child care marketing ideas that resonate with prospective parents.
Take it a step further and use video testimonials from satisfied parents to convey to the community the value and opportunity that your child care center offers.
Connections happen on a much more personal and memorable level through video, making it hard to fake sincerity.
When satisfied parents convey their trust and enthusiasm this way, it establishes credibility throughout the local community and increases interest in the programs offered by the daycare.
Celebrate Families
Dedicating a page on your website or section of your newsletter to families expecting new additions is one of the easiest child care marketing solutions out there.
When you celebrate right along with families it let’s them know you’re sharing in the excitement of their new bundle of joy.
These simple acts of kindness and caring that set you apart from the rest can help you to retain clients and may even increase referrals.
What Are You Known For?
When you step back and look at your child care center from a new perspective, what do you see that sets it apart from competing day cares?
Do you have the best playground within 50 miles?
Maybe you offer extended evening or weekend hours?
Perhaps your center has a high-quality certification that other nearby centers don’t have, or it could be true that you’ve got the only day care center around that serves organic snacks and meals to children?
Whatever it is that makes you unique, flaunt it!
Parents and kids alike hate to miss out on a great opportunity, so make it a point to convey that you’re offering something they can’t find anywhere else.
It’s easy enough to shift blame over to the competitors or the current state of the economy when new enrollments are on the decline, or you may think that ramping up spending on advertising is the answer to your problems, but this simply is not the case.
Some of the best child care marketing ideas out there stem from centers that have successfully honed in on their strengths and used them as stepping stones to success.
To be the best you have to beat the best, which ultimately means getting parents talking about your daycare.
Six Degrees Digital Media is here to help you do exactly that. Contact us today to get started!
