As the digital world continues to evolve, Over-The-Top (OTT) advertising has grown exponentially, rapidly transforming how businesses and institutions reach their audiences. Colleges and universities are always in search of innovative ways to attract prospective students, and OTT advertising may just be the right solution. First, let's define OTT. Over-The-Top ...
A lead magnet is an incentive or offer provided by a business to a potential customer in exchange for their contact information, such as email addresses, names, phone numbers, or other details. You’ve seen one if you’ve ever encountered an offer for a 10% discount for signing up for ...
Email marketing is the most effective way to successfully move leads through your funnel and turn interested audience members into loyal buyers and fans of your brand. However, with all its moving parts, it can be difficult to know how to build a powerful EdTech email marketing campaign that ...
As an EdTech company, booking demos is essential for fostering a relationship with your leads and making it an easy next step for them to convert into a sale. If you need help with booking more demos, there are a variety of tips you should consider to improve your ...
In today's fast-paced world, communication is key, especially in the realm of education. Colleges and universities are constantly seeking new and innovative ways to connect with their students effectively. One such method is the use of SMS platforms, which provide an instant and direct line of communication with students. With ...
Explore Tips and Tricks for Targeting Potential Students with Digital Marketing, including social media, engaging content, SEO optimization, and more.
Building an EdTech company from scratch is an incredible accomplishment. You don’t want to put all that hard work to waste by relying on a marketing strategy that doesn’t bring in the results you were hoping for. Getting the attention, leads, and sales you want can come from a variety ...
We all know that colleges and universities are a business. You want to make money, and you want to attract good students. That's why admissions officers spend so much time trying to figure out what high schoolers are looking for in a university or college—but also overlook asking why students ...
If you're a higher education institution, YouTube is your friend. That's right—it's time to stop thinking of YouTube as a place where kids post videos of themselves lip-syncing to Tay-Tay or getting dunked on by their friends. Instead, it's time to start thinking about what else you can do with ...
The post-Millennial generation, also known as Gen Z, is the fastest-growing consumer group in the US and has a total spending power of $140 billion. After recognizing this, marketers have been looking for ways to reach these digital natives, especially for the higher education sector. However, it's essential to understand ...
