College Marketing Strategies: Digital Tactics to Boost Enrollment
Explore College Marketing Strategies: Harness digital tactics to attract prospective students and ensure success in higher education.
Leveraging SEO for Higher Education: An In-Depth Guide
While SEO is not the new kid on the block in the digital marketing playground, its importance in higher education cannot be understated. Ignoring SEO is like leaving a key player on the bench during a critical match; it could cost institutions in terms of visibility and potential student reach. ...
Riding the Seasonal Wave: Maximize Digital Marketing for Student Enrollment
Optimizing your digital marketing plan for school enrollment periods is an essential skill increasing student enrollment. By recognizing enrollment cycles and preparing accordingly, you can effectively target prospective students through social media marketing and other digital channels while mainta
The Perfect Social Media Plan for Higher Education
Social media platforms have become essential tools for higher education institutions to engage with their target audience, strengthen their brand, and showcase their unique offerings. A strategic social media presence can open doors to building relationships with prospective students, fostering a sense of community among current students, and maintaining strong ...
Optimizing EdTech Marketing Campaigns for Maximum Impact
Optimize Edtech marketing campaigns with data analysis, strategy adjustments, automation tools, and ROI measurement for maximum impact in education.
How Video Marketing Can Help Generate EdTech Leads
Video marketing has emerged as a powerful tool for generating leads in the EdTech industry. The impact of video on lead generation is undeniable, with statistics revealing that video marketers generate 66% more qualified leads per year, according to extensive research conducted by Aberdeen. This remarkable figure highlights the ...
10 Engaging Video Content Ideas for Higher Education on Instagram
In today's digital age, social media platforms like Instagram have become powerful tools for higher education institutions to engage with students and showcase their campus culture. Among the various forms of content, videos have emerged as a highly effective medium for capturing attention and conveying messages. In this blog post, ...
Is OTT Advertising Beneficial for Colleges? An Unexplored Avenue in Higher Education Marketing
As the digital world continues to evolve, Over-The-Top (OTT) advertising has grown exponentially, rapidly transforming how businesses and institutions reach their audiences. Colleges and universities are always in search of innovative ways to attract prospective students, and OTT advertising may just be the right solution. First, let's define OTT. Over-The-Top ...
How to Create a Compelling Lead Magnet for EdTech Companies
A lead magnet is an incentive or offer provided by a business to a potential customer in exchange for their contact information, such as email addresses, names, phone numbers, or other details. You’ve seen one if you’ve ever encountered an offer for a 10% discount for signing up for ...
How to Create a Successful EdTech Email Marketing Campaign
Email marketing is the most effective way to successfully move leads through your funnel and turn interested audience members into loyal buyers and fans of your brand. However, with all its moving parts, it can be difficult to know how to build a powerful EdTech email marketing campaign that ...
