When prospective students aren’t 100% certain of what path they want to follow, it can be challenging to increase career college enrollment rates. One of best things you can do to tap into this audience is create compelling program descriptions that grab attention and inspire action. A bland, uninspiring description ...
Explore College Marketing Strategies: Harness digital tactics to attract prospective students and ensure success in higher education.
While SEO is not the new kid on the block in the digital marketing playground, its importance in higher education cannot be understated. Ignoring SEO is like leaving a key player on the bench during a critical match; it could cost institutions in terms of visibility and potential student reach. ...
Optimizing your digital marketing plan for school enrollment periods is an essential skill increasing student enrollment. By recognizing enrollment cycles and preparing accordingly, you can effectively target prospective students through social media marketing and other digital channels while mainta
Social media platforms have become essential tools for higher education institutions to engage with their target audience, strengthen their brand, and showcase their unique offerings. A strategic social media presence can open doors to building relationships with prospective students, fostering a sense of community among current students, and maintaining strong ...
Optimize Edtech marketing campaigns with data analysis, strategy adjustments, automation tools, and ROI measurement for maximum impact in education.
Video marketing has emerged as a powerful tool for generating leads in the EdTech industry. The impact of video on lead generation is undeniable, with statistics revealing that video marketers generate 66% more qualified leads per year, according to extensive research conducted by Aberdeen. This remarkable figure highlights the ...
In today's digital age, social media platforms like Instagram have become powerful tools for higher education institutions to engage with students and showcase their campus culture. Among the various forms of content, videos have emerged as a highly effective medium for capturing attention and conveying messages. In this blog post, ...
As the digital world continues to evolve, Over-The-Top (OTT) advertising has grown exponentially, rapidly transforming how businesses and institutions reach their audiences. Colleges and universities are always in search of innovative ways to attract prospective students, and OTT advertising may just be the right solution. First, let's define OTT. Over-The-Top ...
A lead magnet is an incentive or offer provided by a business to a potential customer in exchange for their contact information, such as email addresses, names, phone numbers, or other details. You’ve seen one if you’ve ever encountered an offer for a 10% discount for signing up for ...
