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The Importance of Alumni Engagement in Higher Education Marketing

When it comes to choosing the right school, prospective students often look for proof that a program can deliver real results. Alumni stories offer that proof, bringing your institution’s promises to life. Imagine a former student sharing how they went from day one in your program to landing their dream ...

2024-10-30T22:57:02-07:00By |Higher Education Marketing|Comments Off on The Importance of Alumni Engagement in Higher Education Marketing

The Impact of Video Content on Building and Retaining Audience Awareness

Imagine this: your audience is scrolling through a flood of content, each post vying for that elusive split-second of attention. In a digital space where distractions are endless, static images and plain text often fall flat, fading into the background. Video, however, is different—it grabs attention, resonates with viewers, and, ...

2024-10-30T22:56:49-07:00By |Video Marketing|Comments Off on The Impact of Video Content on Building and Retaining Audience Awareness
  • Top 10 Framework Options to Give to AI for Your Content

Top 10 Framework Options to Give to AI for Your Content

Structuring Your Content for Success: The Secret Sauce Picture this: You're at a bustling cafe, trying to focus on your laptop amidst the aroma of freshly brewed coffee and the hum of conversations around you. You have an article to write, and the deadline is looming like a cloud ...

2024-08-15T00:17:57-07:00By |AI Powered Marketing|Comments Off on Top 10 Framework Options to Give to AI for Your Content
  • How to Use Student Interviews to Create Compelling Copy that Converts

How to Use Student Interviews to Create Compelling Copy that Converts

Ever wonder why some marketing copy works while other copy falls flat? The secret is being able to get inside the head of who you’re speaking to and answering the questions they have, and sometimes it’s answering questions before they think of them. The absolute best way to do this ...

2024-08-14T11:22:13-07:00By |Higher Education Marketing|Comments Off on How to Use Student Interviews to Create Compelling Copy that Converts
  • How to Train AI to Write in Your Desired Tone Style and Voice

How to Train AI to Write in Your Desired Tone, Style, and Voice

Ever read something and thought, "Wow, this sounds just like me!"? That’s the magic of having a unique brand voice. It’s like your brand's signature song—instantly recognizable and absolutely irreplaceable. Now, imagine harnessing the power of AI to belt out that tune with perfect pitch every single time. Training ...

2024-08-14T11:21:40-07:00By |AI Powered Marketing|Comments Off on How to Train AI to Write in Your Desired Tone, Style, and Voice
  • How to Leverage aCustomer Testimonials to Create Sales Copy

How to Leverage Customer Testimonials to Create Sales Copy

Picture this: You’re shopping for the latest gizmo online, scrolling through product descriptions that sound like they were written by a robot (yawn), and then BAM!—you hit the jackpot. You find a glowing customer testimonial that says, "This product/service changed my life!" Suddenly, you're sold. That, my friend, is ...

2024-10-29T13:41:42-07:00By |Marketing Strategy|Comments Off on How to Leverage Customer Testimonials to Create Sales Copy
  • Marketing Strategies for Private Schools title

Proven Marketing Strategies for K-12 Private Schools to Boost Enrollment

Alright, let’s paint a picture: It's 7:30 AM on a Monday, and you're sipping your third cup of coffee. The enrollment numbers for your private school are lower than a toddler's energy levels post-nap. Panic sets in. Increasing enrollment isn’t just a goal; it’s essential for keeping the lights on ...

2024-08-02T10:48:03-07:00By |Marketing Strategy|Comments Off on Proven Marketing Strategies for K-12 Private Schools to Boost Enrollment
  • Tips for Creating Engaging Content for Your Union Website title

Tips for Creating Engaging Content for Your Union Website

In a world where digital clutter is the norm, the significance of crafting engaging content to keep union members informed and involved has never been more crucial. Today’s digital platforms offer an unprecedented opportunity to connect, educate, and mobilize, but only if the message cuts through the noise with ...

2024-11-14T00:52:21-07:00By |Union Marketing|Comments Off on Tips for Creating Engaging Content for Your Union Website
  • How to Improve Your Prompt Engineering Skills for Content Creation title

How to Improve Your Prompt Engineering Skills for Content Creation

Picture this: You're sitting at your desk, coffee in hand, staring at a blank screen. The pressure to produce high-quality content is mounting, and your mind feels like a barren desert. If you find yourself in this situation more often than you'd like to admit, you're not alone. Welcome to ...

2024-08-02T10:47:34-07:00By |AI Powered Marketing|Comments Off on How to Improve Your Prompt Engineering Skills for Content Creation
  • Digital Marketing for Unions

Digital Marketing for Unions – Strategies and Best Practices

In the fast-paced world of digital marketing, unions face unique challenges that can make online strategies feel overwhelming. With a rich history rooted in strong community ties and collective action, unions must find ways to translate these foundational principles into effective online strategies. This often means cutting through the ...

2024-11-14T00:49:55-07:00By |Union Marketing|Comments Off on Digital Marketing for Unions – Strategies and Best Practices