Make a list of potential referral partners. Think of people who either sell to the same people. They may have complementary services or something completely different. Follow them on social media and engage with their posts. This can get your name in front of them. Share their posts on your ...
Buyers today are busier than they have ever been. So, for a company to connect with a prospect, they have to supersede all other priorities, tasks, meetings, emails, and notifications that the prospect already has on the table. Most initial meetings last between 30 and 40 seconds, so how do ...
Brand-building is an art form with a significant payoff if you get it right, but there are so many things to consider when you're first starting out. This can make it overwhelming, but these 10 books can guide you on your brand-building journey: 1. “Start with Why: How Great Leaders ...
With people still working from home, both people and companies are starting to look for new ways to stay in contact, connect, and talk to people. Fortunately, there are dozens of apps and websites that allow this, but how do you pick the best one? You may have heard of ...
If you’ve decided to add video to your marketing, you should give yourself a big pat on the back. Believe it or not, some people are still slacking there. So, a big congrats from me to you! Now then, the next question you probably have is “What type of video ...
Ok so this is a loaded question and you’ll likely think I’m biased since I run a digital marketing agency. That said, I’ll share my opinion and you can draw your own conclusions. Is that fair? Before we get to Is digital marketing better than traditional marketing, let’s first talk ...
You’ve got to know by now that video is the way to get your target audience’s attention. But if you’re not sold just yet, or keep putting it off, these ten statistics should change your mind. Now let’s talk about how that translates into money. Because I know that’s what ...
I want to put your mind to rest right away by saying “You don’t have to be on camera.” Whew, we got that out of the way. That said, you can be on camera if you want to. There are more styles of video than you probably knew about. First, ...
The call to action (CTA) is an important element of marketing strategy and sales copy. The purpose of the call to action is to motivate readers or listeners to take a very specific action such as join your list, or something else you want them to “act on”. The thing ...
You’ve likely heard that video is the most powerful form of content you can use to attract your audience. It’s true! In fact, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service. So how ...
