No matter if you’re planning a post for social media or writing out a quick email to a colleague, you’ll most likely think about the words you use. Formal language is very widely accepted in dozens of different contexts, but there is a gray area when it comes to colloquial ...
The conversion rate on your website is defined by the percentage of all of the visitors to your website that performs a specific action. This could be downloading an item, signing up for your email list, making a purchase, or contacting you for more information about your products or services. ...
Innovative entrepreneurs in the eCommerce industry who are running a thriving company know how important it is to take steps to make the business grow. One way to accomplish this is to start looking in alternate income streams. This means you find something that complements your growing business and offers ...
Make a list of potential referral partners. Think of people who either sell to the same people. They may have complementary services or something completely different. Follow them on social media and engage with their posts. This can get your name in front of them. Share their posts on your ...
Buyers today are busier than they have ever been. So, for a company to connect with a prospect, they have to supersede all other priorities, tasks, meetings, emails, and notifications that the prospect already has on the table. Most initial meetings last between 30 and 40 seconds, so how do ...
Brand-building is an art form with a significant payoff if you get it right, but there are so many things to consider when you're first starting out. This can make it overwhelming, but these 10 books can guide you on your brand-building journey: 1. “Start with Why: How Great Leaders ...
With people still working from home, both people and companies are starting to look for new ways to stay in contact, connect, and talk to people. Fortunately, there are dozens of apps and websites that allow this, but how do you pick the best one? You may have heard of ...
If you’ve decided to add video to your marketing, you should give yourself a big pat on the back. Believe it or not, some people are still slacking there. So, a big congrats from me to you! Now then, the next question you probably have is “What type of video ...
Ok so this is a loaded question and you’ll likely think I’m biased since I run a digital marketing agency. That said, I’ll share my opinion and you can draw your own conclusions. Is that fair? Before we get to Is digital marketing better than traditional marketing, let’s first talk ...
You’ve got to know by now that video is the way to get your target audience’s attention. But if you’re not sold just yet, or keep putting it off, these ten statistics should change your mind. Now let’s talk about how that translates into money. Because I know that’s what ...
