The holidays are the perfect time to cook up something new for your business. Whether it seems like your oven has been churning out cookies for days or you’re more the type to pick up a catering order on the way to the office potluck and pass it off as your own, we’ve got the recipe for a treat your customers (and your bottom line) are sure to love.
But don’t worry- this blog won’t be 2,000 words on the family holiday trip to Spain. We’re going to dive right into the digital marketing funnel essentials.
[ Feeling the holiday pressure to figure out what your business needs? Check out our 2022 Digital Marketing Gift Guide ]What is a Digital Marketing Sales Funnel?
A funnel is simply the journey that someone takes from being completely unaware of your brand to becoming a paid (and returning) customer. It’s the most basic and effective formula for your business to attract, convert, and retain clients.
With a perfect funnel you will entice a cold audience with a lead magnet through advertising and social media posts. Once they’ve been hooked by your value, it’s time to draw them towards conversions with emails and content that keeps them coming back for more. Finally, hit them where it counts by unveiling your key offer.
How to Make the Perfect Digital Marketing Sales Funnel
Step One – Create a Lead Magnet your Audience Craves
You don’t become the star of the family get together by bringing a mystery casserole that no one touches. You also won’t get any traction with your sales funnel if you don’t create a lead magnet that your audience really wants.
A lead magnet is a guide, webinar, swipe file, or other digital deliverable that provides your audience with an answer to their questions or helps them achieve a goal. We recommend some keyword and market research to find what your audience is looking for.
Here are a few examples:
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Mix your lead magnet with your killer landing page and voila- you have a way to bring in new leads! Make sure to incorporate one of your highly-engaging videos into your landing page for maximum efficiency.
Step Two—Drive Traffic to your Landing Page
This step is where your advertising campaigns and social media posts will shine. Make sure you are posting to your social media pages once a week, but don’t just post the same thing over and over. Create those 8 unique posts and round-robin them throughout the year!
The pay-per-click traffic campaign is going to be driving interested leads directly to your landing page. Bring that second video into play here by using it in your ads and posting it directly to your social media pages.
Make sure your copy is strong and inviting here- it’s all about what you can offer your audience, not what you want from them!
Step Three – Don’t Leave a Good Lead Alone
At this point, you’ll start seeing sign-ups for your lead magnet—great! It’s essential that you don’t ignore them now. Your drip email campaign will do the work of nurturing them towards your big offer. Make sure you don’t come on too strong right out of the gate. Continue offering value in your emails rather than pelting your new email list with tons of sales pitches.
Your conversion ads are also going to be added at this stage. They will retarget your new leads and bank on that trust to drive conversions for your offer.
Step Four—The Offer
The final touch for this recipe is making sure that you have an excellent, well-priced offer to share with your leads. Your offer email and your conversion ads need excellent copy and undeniable calls to action. It’s time to make them an offer they wouldn’t even want to refuse.
You’ve mixed your ingredients, now presentation is key. What problem are you solving for your audience with this offer? Why do you offer it to begin with? Let your offer not only act as a sales pitch, but also as another way your audience can get to know, like, and trust you with their needs. Just be sure to measure your sales funnel to make sure you are getting the most out of it!
Creating the perfect digital marketing sales funnel takes time, expertise, and a sustainable budget. It’s the cornerstone of any online marketing strategy and should definitely have a place in your plans to grow your business in 2023.
If you’re nervous about missing the mark with this vital campaign, it’s time to schedule a consultation and see exactly what we can cook up for you in the coming year.
