Let’s face it—marketing isn’t exactly what it used to be. Back in the days when Donald Draper ruled the advertising world, the whole foundation of the industry was based on creativity and, well, a little schmoozing, if you will. Today, technology has taken over, but the robots that run things are still empowered by the humans who are at the helm. This is where messenger marketing gets a little confusing to people who have never delved into this space.
A lot of people think messenger marketing exists as a way to relieve humans of person-to-person interactions. That’s simply not so. There’s a lot that goes into messenger marketing, including the people behind the scenes who help ensure customers are receiving the types of experiences they’re expecting. After all, without a human touch, customers will simply seek companies’ competitors.
So, how do you toggle between amazing technology and outstanding customer service? Let’s take a look!
What Exactly is Messenger Marketing?
Let’s start from the beginning. To understand how messenger marketing benefits your consumers, you have to understand what it is first.
Messenger marketing enables you to reach your audience via chat platforms, whether they’re on their phones or at their computers. It allows quicker correspondence than email, which keeps customers engaged during their journeys down the sales funnel. It also eliminates unnecessary (and frustrating) conversations with automated voices on phones’ IVR systems.
In short, messaging is the way people prefer to interact with people and businesses in today’s world. It only makes sense that your company should cash in on this optimal mode of communication.
How Does Messenger Magic Work for Businesses?
First things first—awesome advertising always reaches people where they want to be reached. When billboards were born, they came about because people were in their cars and businesses needed a way to relay their messages to the wide range of audiences who were zooming past popular points. Now, everybody’s on their phones. They’re chatting, texting, and socializing. This is where you should be, too.
In recent years, chatbots have taken over the messenger marketing industry. Why?
- They give consumers the information they need right at their fingertips;
- They minimize the need for people to search through tons of web pages in order to find the ultimate result they’re looking for;
- They reduce frustration (see the bullet point above);
- They make people feel engaged with the brands they’re trying to support;
- They free up valuable time of the staff on companies’ payrolls so they can perform tasks that drive revenue and further enhance customers’ experiences.
Long story short, they’re a win-win on all sides. Messenger marketing enables brands to build authentic relationships with the people who are most likely to turn into loyal customers. Loyal customers share positive experiences, which brings new consumers into the mix. This is how the world goes around, and it all starts by meeting people where they want to be met.
Six Degrees Digital Media is an all-in-one marketing agency that puts best practices to work for its clients. If you’re on the ledge about how messenger marketing can help your business—or you have questions pertaining to anything else in the marketing realm— we’re here to help. Schedule your strategy session today!
