So, you have taken the plunge and set up a WordPress site? The ease that this platform offers makes it deceptively simple to integrate a variety of plug-ins and get them up and running in no time at all. But have you considered that you need to keep your WordPress site maintained as well? Here is why:
- Security. WordPress is a favorite of hobbyists, who in turn are a favorite target of hackers. Do not allow your business site to fall victim to a third-party hack-attack. Ensure that log-in pages as well as other sensitive areas are protected with security protocols and therefore far less likely to present a viable goal for hackers who want to quickly mine some data. Update security as new features become available.
- Technical updates. The WordPress platform is subject to numerous updates and upgrades. Plug-ins in particular need some looking after when an upgrade has occurred. If you neglect to check in on your site’s appearance regularly, you may lose quite a bit of business from consumers who have noticed that suddenly images are not lining up properly and text is covering pictures.
- Content. Are you running a business with a blog? Unless you routinely update the blog, there is a good chance that your site quickly loses its relevance within the business community and with the niche consumer to whom you are catering. The most popular blogs are updated daily. Other update frequencies include the twice-a-week setup or the weekly update. If you go any longer than this without some fresh content, you might find your ranking in the search results slipping.
- Re-branding. Have you noticed that some popular companies occasionally change their appearances ever so slightly? This is called “re-branding” and refers to the process of making your corporate identity more attractive for today’s consumers. Out with the avocado-green and in with the subtle bamboo-brown. This process also applies to WordPress skins and looks.
What is the answer for the business professional who needs the platform as a website or blog setup but does not have the time to invest in regular maintenance? For the nuts and bolts technical setups, WordPress offers hosted options that take this task off your plate. Never again do you have to worry about the appearance of your site after an upgrade. For the update of the content, the images and the links, consider paying a social media professional or freelance writer to take on the task. These professionals usually offer packages that specify the extent of their involvement in your WordPress site – and the cost.
Need help keeping your WordPress site maintained? Six Degrees Digital Media’s experienced team can help you out. Contact us today to find out more.
