One of the most important tasks of a new daycare owner is finding families that wish to enroll their children in their childcare program.
Daycare marketing can be challenging, especially in areas that may be saturated by childcare options.
One of the biggest factors contributing to the success or failure of a business is its ability to become well-known and develop a good reputation in the community.
The local Chamber of Commerce can be a wonderful resource for both new and established daycare centers.
Joining a local Chamber of Commerce can provide a large boost to your daycare marketing.
Many Chambers host welcome meetings or send out packets of information to all new residents in the community.
These new residents will be looking for services in their new town, which may include daycare services.
A welcome packet is also a great opportunity to add coupons or discounts in order to attract new families to your center.
A Chamber of Commerce membership might also provide reassurance to the community of the credibility of your daycare center.
Generally, Chamber members have a reputation for being tried and true organizations within the community.
Having a strong reputation is especially important if your community has several daycare options.
The more your name is put out there, the more likely parents will remember that name.
A Chamber of Commerce membership is also beneficial due to the extensive networking opportunities available to members.
It is likely that you, as a daycare owner, will have the opportunity to network with other parents and grandparents in the community, forging connections that may one day lead to a new enrollment.
Even more, you will be able to network with other Chamber members.
One never knows when having connections with local healthcare professionals, teachers, lawyers, accountants, or special needs experts might come in handy!
In addition, many other Chamber members are likely to be parents, too, and busy professional parents might also be in the market for a quality daycare option.
They may be more likely to support a fellow Chamber member!
Finally, a Chamber of Commerce membership can give you access to exclusive mailing lists that simply would not be accessible as easily otherwise.
New clients can’t be gained without getting the word out about your services, so having access to a mailing list can be a huge benefit.
Being able to send out targeted mailings, as well as mass mailings, can let a large audience know about enrollment openings and special events.
Having a membership in your local Chamber of Commerce may be an investment, but often, the benefits received are far greater than the initial investment in membership fees.
From networking opportunities to access to the community mailing list, a Chamber membership can be a great asset to your new marketing plan.
For more help with your daycare marketing plan, contact Six Degrees Digital Media today.
