The call to action (CTA) is an important element of marketing strategy and sales copy. The purpose of the call to action is to motivate readers or listeners to take a very specific action such as join your list, or something else you want them to “act on”.
The thing is most people have a pretty generic CTA, such as click the button or download now. And that can be effective…
However, there are many more clever and persuasive things you can say as well.
To convince and compel the reader to act, the words in your copy and your call to action must be effective.
The most effective words vary from niche to niche and even among audience segments within a niche.
You do have to take into consideration your audience.
But, effective CTA’s include specific words, phrases, and/or images that grab attention, evoke a strong emotion, create a sense of urgency, persuade them to try something, remove or reduce risk (build trust), empower or inspire the reader, etc.
In addition, they need to be easily viewed; appear multiple times, are highly relative and motivational. Above all, they clearly and specifically state the action you want them to take.
Here are a few calls to action you can use as-is or customize for your specific needs. These can be used in a video – text and narrated. They can be used in blogs, social media posts, and on the button copy on your website or landing pages.
Review these and test a few out in your next project:
- “Accept my exclusive invitation to _______.”
- “Advance your [skills, knowledge, opportunity, etc.] by _______.”
- “Boost My _______!”
- “Buy Now to _______.”
- “Call now before time runs out.”
- “Call today to reserve your space.”
- “Choose to [succeed, profit, learn, grow, etc.]”
- “Claim your FREE subscription.”
- “Claim your FREE trial.”
- “Click here to get your_____.”
- “Click here for a guided tour of our website.”
- “Click here to start your FREE trial.”
- “Click to get instant access”
- “Count Me In.”
- “Do it today and avoid disappointment.”
- “Don’t [action: buy, try, look at, join, etc.] unless you _______, first.”
- “Don’t get left behind! Click here to _______.”
- “Don’t Hesitate, Call Now”
- “Don’t let fear hold you back.”
- “Don’t waste another minute, get yours now.”
- “Download this exclusive offer now”
- “Download Today”
- “Download your FREE report.”
- “Experience the Difference of _______”
- “Find Out First”
- “Find the answers you need to _______.”
- “For the fastest service… [call or click]”
- “Get _____% off when you order today”
- “Get your FREE trial.”
- “Get it FREE here”
- “Get yours NOW”
- “Get Me Started Now!”
- “Get the _______ weekly newsletter for more suggestions, guaranteed to _______.”
- “Guide My Steps To _______.”
- “I invite you to…”
- “I’m ready to _______.”
- “Join the exclusive community now”
- “Just click here and…”
- “Make today my turning point to _______.”
- “Open more doors to _______ with _______.”
- “Order Now To Get [bonus]”
- “Rush Me Your ________ [solution]!”
- “Show Me My ______.”
- “Sign up for your introductory ______”
- “Start your trial”
- “Stop the vicious cycle and make a change now.”
- “Take this easy next step to _______.”
- “Talk to Me”
- “Watch ______ and Get _____% off _______.”
- “What are you waiting for? Call/Click now”
- “Your Success Starts Here”
Contact us today to discover what marketing strategy is best for your business.
