Are you looking for ways to improve your digital marketing skills? If yes, then you should definitely check out these top 5 places to learn digital marketing online.
Digital Marketing has become an important part of doing business. The Internet has changed the way we communicate, shop, play games, watch movies, etc. In order to stay competitive in today’s economy, businesses need to adapt their strategies to meet the changing demands of consumers.
With the rise of social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, Tumblr, Google+, Reddit, and even WhatsApp, companies now have access to millions of potential customers. As a result, they are able to reach out to them directly through email campaigns, text messages, paid ads, organic traffic, and more.
To get started, you need to master some basic concepts. These include Search Engine Optimization (SEO), Social Media Marketing (SMM) and Content Marketing (CM). Once you have mastered these three areas, you can start learning advanced techniques.
So, if you’re looking to learn digital marketing, here’s my list of the best places to start.
Udemy
Udemy boasts nearly 2,500 courses under the digital marketing umbrella, with 366 free courses. And if you choose to go the paid route, the courses are affordable with a 30-day money-back guarantee. The offerings 25 different topics, from broad categories such as internet marketing, through specific areas of expertise like social media marketing, all the way down to using specific systems like MailChimp.
Coursera
Coursera has around 400 digital marketing courses available, however each course is offered by a different university or industry expert. You can attend courses from Northwestern University, The University of Virginia, Meta, and even Google themselves. In fact, Google offers certification, such as their 7-course certification for Google Digital Marketing & E-commerce. If you aren’t interested in a full certification, Coursera also offers shorter Guided Projects, such as how to Use Canva to Create Social Media Visuals for Business.
HubSpot Academy
HubSpot has about 500 courses in the digital marketing arena, and many of them are certificate courses as well. Some of the short courses are great because they focus on strengthening individual aspects such as exceptional customer service and utilizing excel. Others take you through creating a whole social media marketing campaign.
CreativeLive
Searching for digital marketing on CreativeLive will yield just three results, so you’re better off searching for exactly what you are looking for. Still, “Internet Marketing” shows 52 results, including several lessons from big names such as Neil Patel and Google. There is a subscription fee, so take time when selecting which classes will serve your business the best.
DigitalMarketer
Digital Marketer has 12 different certification courses, including three that are new to 2022: Ecommerce Marketing Mastery, Email Marketing Mastery, and Paid Traffic Mastery. A certificate comes at a higher price point than the rest of the options we’ve listed here- each cost $495, so make sure you are ready to commit and implement what you learn.
While any of these training programs can help you with understanding how to market your business online, if you’d rather have someone else handle your marketing for you, schedule a free strategy session with us today.
