- YouTube: This is a great way to reflect your brand voice. Start building and enhancing your YouTube channel so your customers get a good feel for what you’re all about.
- FB Stories: Creating and Viewing FB Stories is up 842 percent since its launch in early 2016 (Oberlo). This is a great tool to reach a wide audience and reel in those hot leads!
- IG Reels: In the midst of the TikTok controversy, IG released their version of these short video clips called Reels. One of the more popular features of Reels is the Stop Motion Video option, great to use if you have a product that requires a bit of assembly.
- FB Groups: This has been a popular option for marketing businesses for a while. Creating a group allows you to interact and get to know your clients or customers.
- Create a Lead Magnet: Draw your clients or customers in with a well-timed and well worded lead magnet. Plaster that lead magnetic all over your social media accounts, on your webpage, or send it out to your email list.
- AI: Using AI generates great marketing analytics techniques so you can better target the right customers. You will be able to snag customers on the right channel, using the right content at the right time.
- LinkedIn Videos: As a B2B platform, posting videos on LinkedIn can increase your professional as well as your personal brand. 87% of LinkedIn video marketers say it’s been an effective channel for them. (wyzowl).
- Programmatic Video: Specified targeting is used to segment audiences so that marketers only pay for ads delivered to a specific group. This gets you away from “spray and pray” closer to “bullseye”.
- OTT: OTT stands for “over the top,” and it refers to advertising on streaming services. This ensures you aren’t missing out on those who opt to stream their favorite shows and movies rather than use satellite or cable services.
- Create a Black Friday Offer: Everyone goes crazy for those Black Friday deals! Capitalize on the urge to save and create a Black Friday deal to have them chomping at the bit.
If you need help marketing your business, schedule a strategy session with us today.