Imagine this: your audience is scrolling through a flood of content, each post vying for that elusive split-second of attention. In a digital space where distractions are endless, static images and plain text often fall flat, fading into the background.

Video, however, is different—it grabs attention, resonates with viewers, and, most importantly, forges lasting connections.

Incorporating video isn’t just about keeping up with trends; it’s about building a memorable brand presence that captures and holds interest. Think impactful testimonials, authentic behind-the-scenes peeks, or quick, informative clips that speak directly to your audience’s needs.

With the right approach, video content doesn’t merely convey information—it becomes a storyteller for your brand, creating an experience that fosters trust and drives engagement.

In this article, we’ll explore why video is such a game-changer and how it can help your organization cut through the noise to make a lasting impression.

Imagine standing in New York’s Times Square for the first time. You’re surrounded by neon billboards, shops crammed together, towering digital screens, street performers, and pamphleteers competing for even a second of your attention. Every flashing sign, every gimmick is fighting for the same prize—your eyes. Amidst this sensory overload, the lone person handing out paper flyers seems almost invisible, their leaflets destined for the nearest trash bin (if they’re even taken at all).

In today’s digital world, your audience feels just like that overwhelmed tourist. With countless brands and messages competing for attention, traditional marketing methods—plain text posts, static images, even the occasional infographic—risk fading into the background noise.

Static tactics alone simply don’t stand out. Even well-designed visuals can fall flat if they’re not designed to create a lasting connection, especially when other brands are serving up video content that’s personal, engaging, and memorable.

Video, on the other hand, brings a dynamic edge that speaks to the audience’s needs and emotions. When done right, it doesn’t just capture attention—it holds it, allowing your message to resonate in ways traditional content can’t.

Think about it: after all the effort poured into crafting thoughtful posts, selecting just the right images, and posting diligently, the results often feel underwhelming. The clicks trickle in, likes barely move the needle, and comments? A rare sight.

If you’re like most people, you’ve probably noticed that static content—the posts, images, even well-crafted infographics—isn’t capturing the spark it once did.

Consider your own online habits for a moment: what types of content stop you in your tracks? What do you remember when you close your screen?

Today’s audience is used to a constant stream of compelling, interactive content that demands their attention. Simply scrolling past a static image is second nature. To them, traditional posts can feel passive, predictable, and, dare we say, forgettable.

People crave something that moves, something that tells a story without forcing them to work too hard. And with so much content vying for attention, only the most engaging pieces survive the endless scroll.

When organizations stick to static formats, they miss opportunities to create memorable interactions. Unlike video, static content doesn’t foster the same connection or evoke emotion in a way that lingers.

This results in missed chances for engagement, brand loyalty, and meaningful interaction. Audiences are evolving, expecting brands to meet them where they are—and where they are is immersed in interactive, story-driven experiences.

When words and images just don’t cut it, video steps up as the hero of engagement. Dynamic, captivating, and memorable, video content offers a storytelling experience that static posts simply can’t match. Whether your goal is to explain, inspire, or connect, there’s a video format to fit. Here’s how organizations can use three powerful types of video to build awareness, drive engagement, and foster loyalty.

1. Explainer Videos for Clarity and Understanding
   Explainer videos are short, impactful, and get straight to the point. They’re ideal for breaking down complex ideas into easy-to-understand visuals that resonate. For instance, an EdTech company might create a quick video that explains how their platform supports classroom success, while a higher education institution could showcase what makes their programs unique.Explainers work because they inform and connect, helping audiences make informed decisions without overwhelming them. And with attention spans dwindling, these bite-sized videos ensure your message sticks.

2. Testimonials for Building Trust
   There’s something undeniably powerful about hearing positive experiences from real people. Testimonials offer authentic voices that speak directly to potential clients, students, or stakeholders. A short video of an administrator endorsing a product, for example, can be incredibly persuasive in the EdTech world. In higher education, a student’s heartfelt testimonial can help prospective students picture themselves on campus.Testimonials bring credibility to your brand, turning your audience into advocates and letting their stories speak for you. With the right testimonial video, you’re not just sharing praise; you’re building trust and authenticity with every viewer.

3. Behind-the-Scenes Content for Transparency and Connection
   Today’s audiences love a peek behind the curtain. Behind-the-scenes videos showcase your organization’s personality, helping viewers feel connected on a more personal level. For an EdTech company, a video that gives a sneak peek at a new feature getting ready to roll out can build anticipation and make customers feel like part of the process. In higher education, faculty or campus tours can highlight your culture and community.Behind-the-scenes content offers transparency, reminding audiences that there’s a team of real people working to make a difference.

Video content isn’t just an added bonus; it’s a powerful tool that can build meaningful connections and keep your audience coming back. Here’s a quick recap of each format and the benefits they offer:

• Explainer Videos: These concise, informative clips help audiences quickly understand complex topics, making them perfect for organizations looking to simplify their message and hold attention.
• Testimonials: Real voices sharing real experiences create an authentic connection with viewers. These videos build trust and credibility, allowing prospective clients or students to see themselves in your success stories.
• Behind-the-Scenes Content: Transparency brings relatability. A glimpse behind the scenes can humanize your brand, foster loyalty, and encourage viewers to feel invested in your journey.

Video content is one of the most effective ways to grab attention, build trust, and foster lasting connections with your audience. By embracing formats like testimonials, explainer videos, and behind-the-scenes glimpses, you can connect with viewers on a deeper level, setting your brand apart in a crowded digital space.

Ready to see how a targeted video strategy can amplify your organization’s presence? Schedule a free strategy session with our team today, and let’s create a video roadmap that drives results and boosts engagement.

The post The Impact of Video Content on Building and Retaining Audience Awareness appeared first on Six Degrees Digital Media.

Navigating the marketing maze of the trade school sector can feel like threading a needle in a digital haystack. With competition fiercer than ever, standing out doesn’t just mean being seen; it means connecting, engaging, and convincing prospective students that your institution is their best bet for success. Here lies the crux of the challenge: how do you not only attract attention but attract the right kind of attention? This question separates the average trade schools from the institutions that students are clamoring to enroll in.

If you’ve found yourself stuck on the traditional marketing carousel, going round and round with methods that yield minimal returns, or if you’ve dipped your toes into the digital marketing pool only to find the waters murky with underwhelming outcomes, you’re not alone. It’s a common tale, one where the climax often involves a revelation: without a dash of innovation—specifically, the compelling allure of video marketing—breaking through to your audience can feel like an impossible feat.

But here’s the good news: the path to revolutionizing your trade school’s marketing strategy and significantly boosting your ROI is not just a possibility; it’s a well-lit runway waiting for your takeoff. And the vehicle of choice? Video marketing. Let’s embark on this journey together, exploring how trade schools can leverage video content to captivate, educate, and convert prospects into enthusiastic enrollees.

The Power of Video Marketing

A Picture Paints a Thousand Words – And Videos Even More So:

In the digital age, where attention is the new currency, videos emerge as the king of content. Unlike static text or images, videos have the unique ability to weave narratives that engage both the eyes and the ears, creating an immersive experience for the viewer. For trade schools, this means the ability to showcase real-life success stories, hands-on training sessions, and vibrant campus life in action.

Imagine prospective students feeling the buzz of a busy workshop or the quiet focus of a technical lab through their screens. Video content does not just tell; it shows, it demonstrates, and it invites the audience into a visual journey, making complex information or abstract concepts easily digestible and far more relatable.

Mobilize Your Message: Catering To Smartphone Users:

In today’s fast-paced world, smartphones are the gateways to information and decision-making. With over half of the web traffic coming from mobile devices, creating mobile-friendly video content isn’t just an option; it’s a necessity. Videos that are optimized for mobile viewing ensure that your message is accessible anywhere, anytime, without sacrificing quality or engagement.

This adaptability widens your reach, allowing your trade school to connect with a larger, more diverse audience. Whether it’s a quick tutorial, a day-in-the-life feature, or a virtual open house, mobile-optimized videos are your ticket to staying relevant and resonant in the palms of your audience.

Bridging Geographical Gaps Through Virtual Tours:

One of the most revolutionary impacts of video marketing for trade schools is the ability to transcend physical boundaries through virtual tours. These digital explorations allow prospective students from anywhere in the world to step onto your campus, walk through your facilities, and virtually experience the environment where they might soon be learning. Virtual tours are not just about showcasing the physical space; they’re about breaking down the invisible walls that distance and uncertainty build.

They provide a sense of belonging and familiarity, crucial elements in the decision-making process of students considering their educational future. By leveraging virtual tours, trade schools can effectively extend their reach, ensuring that geographical location becomes a bridge, not a barrier, to attracting the best and brightest students.

Building a Successful Video Marketing Strategy

Crafting a video marketing strategy that captures the essence of your trade school and appeals to prospective students requires thoughtful planning and execution. Here’s how to kickstart your journey into the visual world and create content that resonates.

Creating a YouTube Channel for Your Trade School:

Starting a YouTube channel is your first step towards building a visual connection with your audience. Here’s how to make it a hub for engagement and information:

1. Set Up Your Channel: Begin by creating a Google account specifically for your trade school, if you don’t already have one. Use this account to set up your YouTube channel, ensuring the name and imagery reflect your school’s brand and ethos.
2. Brand Your Channel: Customize your channel with your school’s logo, colors, and a compelling banner that communicates your unique identity. This visual branding is crucial for recognition and creating a professional appearance.
3. Create Community-Oriented Content: Focus on producing content that aligns with your school’s values and goals. This could include success stories of alumni, behind-the-scenes looks at student projects, or messages from the dean. The goal is to foster a sense of community and belonging among viewers.
4. Engage With Your Audience: Encourage viewers to subscribe, comment, and share your videos. Respond to comments to create an interactive community and show that your school values its prospective students’ thoughts and questions.

Showcasing Facilities, Courses, and Instructors:

Your YouTube channel provides a perfect platform to highlight what makes your trade school unique. Here are some content ideas:

• Facility Tours: Create videos showcasing your state-of-the-art facilities. Highlight the technology and resources available to students, providing them with a virtual experience of the environment.
• Course Overviews: Produce content that details your unique course offerings. Use these videos to explain what students can expect to learn and how these courses can help them achieve their career goals.
• Instructor Interviews: Share interviews with your instructors. This humanizes the educational experience and allows prospective students to see the expertise and passion of the faculty who will be guiding their learning journey.

Engagement and Interaction:

Building a rapport with prospective students is key. Here are some strategies to boost engagement:

• Q&A Sessions: Host regular Q&A sessions where students can ask questions about admissions, courses, and campus life. This direct engagement helps demystify the application process and builds trust.
• Live Tours: Consider streaming live tours of your campus or specific facilities. Live interactions are a great way to engage with prospective students in real-time, offering them a dynamic view of your trade school.
• Interactive Webinars: Organize webinars on topics of interest to prospective students, such as industry trends, career advice, or skill-building workshops. These sessions not only provide valuable information but also position your school as a thought leader in your field.

A successful video marketing strategy involves more than just creating content; it’s about building a narrative that showcases your trade school’s strengths, engaging with your audience on a personal level, and creating a community around your educational brand. Through a combination of strategic content creation and interactive engagement, your trade school can leverage the power of video marketing to attract, inspire, and enroll the next generation of skilled professionals.

Leveraging Success Stories

Success Stories of Alumni:

At the heart of every trade school’s marketing strategy should be its most potent and persuasive asset: the success stories of its alumni. These narratives are more than just testimonials; they are proof of the school’s efficacy, a beacon for prospective students navigating their future paths.

Sharing these stories not only demonstrates the tangible impact of the school’s programs but also builds an emotional connection with potential students. It’s about showing, not just telling, how the school serves as a pivotal step toward achieving one’s career aspirations.

Incorporating alumni success stories into your video marketing strategy adds authenticity and depth to your content. It reassures prospective students that their ambitions are achievable and that your institution can help pave the way to their success.

These stories can be shared through various formats, such as interview-based videos, documentary-style features, or even short, impactful testimonials. The key is to showcase a diverse range of achievements that reflect the breadth and depth of your programs and their relevance in the real world.

Creating Relatable Content:

To ensure your alumni success stories resonate with your target audience, focus on relatability. Highlight paths that prospective students can see themselves following, emphasizing the challenges overcome and the hard-earned victories along the way. It’s crucial to present a range of narratives that cover different backgrounds, disciplines, and career outcomes. This diversity ensures that every prospective student can find a story that speaks to them, making their goals feel within reach.

Additionally, consider incorporating elements that go beyond career achievements. Discuss the holistic benefits of your trade school experience, including personal growth, network building, and the development of life skills. These aspects add layers to your success stories, making them not only about professional achievement but also about personal fulfillment and transformation.

By strategically leveraging the success stories of your alumni, you create compelling, relatable content that speaks directly to the aspirations and concerns of your prospective students. This approach not only highlights the value of your programs but also strengthens your school’s community by celebrating the achievements of its members. In doing so, you position your trade school not just as a place of learning, but as a launching pad for success and a lifetime of achievement.

Maximizing ROI with Video Marketing

Analyzing and Optimizing Video Content:

The key to maximizing the return on investment (ROI) for your trade school’s video marketing efforts lies in meticulous analysis and continual optimization of your video content. Understanding how your videos perform allows you to refine your strategy, focusing on what resonates with your audience and eliminating what doesn’t.

Start by leveraging analytics tools provided by platforms like YouTube, which offer insights into viewer demographics, watch time, engagement rates, and more. Track these metrics closely to identify patterns and trends. For example, if certain types of videos consistently garner more views or higher engagement, this indicates a winning formula that you should prioritize in your content calendar.

Moreover, pay attention to the feedback loop created by comments and social shares. This direct audience feedback is invaluable for tweaking your content to better meet the needs and preferences of prospective students. If a particular video sparks a lot of questions or discussions, consider creating follow-up content to dive deeper into those topics.

Integrating Video into Overall Marketing Strategy:

For video marketing to be truly effective, it must be seamlessly integrated into your trade school’s overall digital marketing strategy. This means ensuring that your video content aligns with your brand messaging, tone, and aesthetic across all platforms, from your website to social media to email campaigns.

Consistency in branding and messaging helps reinforce your school’s identity and values, making it easier for prospective students to recognize and connect with your institution across different digital touchpoints. Moreover, video content should complement other marketing efforts, such as blog posts, infographics, and social media activities, creating a cohesive and immersive experience for your audience.

Consider cross-promoting your video content on various platforms to maximize its reach and impact. For instance, a video tour of your campus can be shared on your YouTube channel, embedded in a relevant blog post on your website, and teased in snippets on your social media profiles. This not only extends the life and visibility of your content but also drives traffic across your digital ecosystem, enhancing engagement and conversion opportunities.

By analyzing and optimizing your video content based on performance metrics and integrating it into your broader digital marketing strategy, you can significantly enhance the effectiveness of your video marketing efforts. This strategic approach ensures that every video you produce contributes to building brand awareness, engaging prospective students, and ultimately driving enrollments, maximizing your ROI in the process.

Recap

In today’s competitive educational market, trade schools must leverage innovative marketing strategies to stand out and attract the right students. Video marketing emerges as a powerful tool in this quest, offering unique storytelling capabilities, the ability to mobilize messages for smartphone users, and the chance to bridge geographical gaps through virtual tours. By building a successful video marketing strategy, showcasing facilities and instructors, and leveraging alumni success stories, trade schools can significantly enhance their appeal and maximize ROI. We’ve discussed the importance of analyzing and optimizing video content, as well as integrating it into the overall marketing strategy for cohesive brand messaging.

Now is the time for trade schools to embrace video marketing and transform their digital presence. If you’re ready to elevate your institution and captivate the next generation of students, we invite you to schedule a free strategy session with us. Let’s unlock the full potential of your trade school together.

Ready to make your trade school stand out? Schedule your free strategy session today and let’s craft a video marketing strategy that drives results!

The post Maximizing ROI for Trade School Video Marketing Campaigns appeared first on Six Degrees Digital Media.

If you’re a higher education institution, YouTube is your friend. That’s right—it’s time to stop thinking of YouTube as a place where kids post videos of themselves lip-syncing to Tay-Tay or getting dunked on by their friends. Instead, it’s time to start thinking about what else you can do with this incredible platform.

YouTube is an excellent way for higher education institutions to reach prospective students and parents in new ways, and it’s also a great way to keep current students engaged with the institution after they’ve left campus. In this article, we’ll examine the power of YouTube for higher educational institutions that want to leverage its growth potential.

#1: Trailers or Welcome Videos

The trailer for your YouTube channel can be an opportunity to show off what your school has to offer. It’s also great to get prospective students excited about learning from you. It doesn’t have to be too long, either. Most YouTube channel trailers are up to two minutes, even one-minute tops.

What Should Your Welcome Video or Trailer Include?

Here are some tips for creating an awesome trailer:

• Be creative—you don’t have to rely on the same old “gloomy shots of campus” approach.
• If possible, include real students and professors—they can talk about their experiences at your institution or even give testimonials about why they love it.

With these tips, you’ll create a YouTube channel trailer that will surely capture the attention you want for your institution!

#2: Testimonials

Testimonial videos are an essential part of any YouTube channel. They can give your audience a window into your institution’s heart and help them feel more connected to you and your mission. These are also great for compiling multiple interviews with students to show the diversity of your campus and how you represent various students.

What Should Your Testimonial Video Include?

A testimonial video is a great way to show real students talking about their experience at your institution and why they chose it. They can also be used to highlight some of your college’s or university’s unique features, such as its location or campus environment. For many students, this often gets them interested in college or university, so you need to make this video spectacular!

If you have testimonial videos on your YouTube channel, make sure to link them in the description for each video! This will help viewers find them more quickly and learn more about your school.

#3: Campus Tour Videos

Campus tour videos are one of the best ways to show off your school. If you’re an institution of higher education, you know that competition is fierce, and every single student you can get through the door is valuable to your institution. But how do you get them there?

One way is through YouTube. Campus tours are great for students to see all your institution offers. Still, they can be tough to put together—especially if you don’t have a lot of resources or experience in video production.

But we’ve got you covered! We’ve created this guide to help you create a campus tour video that will bring in more potential students than ever before.

What Should Your Campus Tour Video Include?

First, set up some basic guidelines and stick with them so your video looks like a manageable mess. The most important thing is to ensure people can navigate through it quickly—so don’t overload them with information or too many visuals at once!

If something needs to be added, leave it out! Consider using simple graphics rather than fancy animations so that viewers can focus on what matters most: learning about your school!

#4: Program-Related Videos

When you’re thinking about what program-related videos you need for your YouTube channel, it’s important to remember that there’s only so much information. This is especially true if you have an online school, as this will be the only way students can truly see what programs are available and what they are all about!

If you’re trying to reach potential students for your higher education institution, make sure to include plenty of details about the program itself, including:

• What kind of degree is available? What can you do with it? Can you get a job with this degree?
• What are some examples of people who have gone through the program and what they’re doing now?
• Who else has gone through this program and get jobs in the field? How long did it take them?
• Who should be interested in this program? Why would they want to come here? If they don’t want to go here, why not (and how can we change that)?

The more information you provide for them, the better. With it being in a visual format, the views climb as students watch to see what they could enroll for. Who knows? Your program-related videos might be the key to converting interested students into enrolled students for the new school year.

If You Need Help, We Are Here for You!

If you are stuck and unsure what to do to get started with video marketing—especially on YouTube—you’re not alone. However, if you are stuck, it is always a great idea to get some help from marketing experts in the industry. Book a complimentary strategy session today to workshop your marketing ideas, assess your efficiency, and get your firm on track for maximum results.

The post 3 Videos You Must Have on Your YouTube Channel as a Higher Education Institution appeared first on Six Degrees Digital Media.

If you’ve decided to add video to your marketing, you should give yourself a big pat on the back. Believe it or not, some people are still slacking there. So, a big congrats from me to you!

Now then, the next question you probably have is “What type of video should you make?”

That’s a great question because you have so many options.

So where do you start with video?

You could do…

• A website video
• Vlogs
• Video ads
• Video for email campaigns
• Brand-awareness videos

I could go on. But I won’t. Here’s the thing, none of those are really where you need to start. If you can great, but if you want my #1 tip to help your business with video marketing, it’s this.

Get video testimonials from your customers.

I want you to think about something for a minute. Have you ever left a review for a business? Yeah, probably. Have you ever given a business a written review for their website? Maybe.

The thing is, when someone asks you for a testimonial, you generally put some thought into what you are going to say. And it takes a little time.

But if someone asks you for a video testimonial, that’s taking it to a whole new level. There’s more work involved. Some people will just grab their phones and start filming.

Others will want to think of what they want to say, and then judge themselves when they see that video. So, if someone actually lets you use a video testimonial they filmed, well then, they really like you.

Plus, there are usually more substantial words than just a couple of sentences.

Think about how you feel when you see a video testimonial vs. a short review or even a testimonial on a website. It holds more weight.

I bet you’re asking “What if I can’t get my customers to film a testimonial?”

Not gonna leave you hanging there.

Here are the other two most effective videos.

Tutorial/educational videos and Demonstration videos.

Tutorials can be how to “do” something. We do that a lot with how to do something online. It could be on Google Analytics, or WordPress, or adding captions to a video. You get it right?

Educational might be lengthier – like in a course – whether from a school, a business, or an entrepreneur.

And demonstration videos – like how to use a product or maybe cooking something.

The cool thing about all of these types of videos is you’re not dependent on your customers to send you a video file. These you can do on your own.

And some of these don’t require you to be on camera. You can even show something and add in an audio track separately.

The main thing is you’ve got choices and of these three types of videos, you really don’t even need a videographer. Shh, don’t tell my Media Manager Zoey I said that.

But you may want professional editing.

So, there you have it. My number 1 tip is video testimonials, but right behind that is tutorials or educational videos and demonstrations.

Of course, we’re here for you for whatever you need.

And if you need more one-to-one help, schedule a free strategy session with us, and let’s get you some answers.

The post The Number 1 Tip to Help Your Business with Video Marketing appeared first on Six Degrees Digital Media.

You’ve got to know by now that video is the way to get your target audience’s attention. But if you’re not sold just yet, or keep putting it off, these ten statistics should change your mind.

Now let’s talk about how that translates into money. Because I know that’s what you really need to know before you invest in video production and video marketing.

Well check this out:

Brands that use video marketing grow their year-over-year revenue 49% faster than brands that don’t. (Wirebuzz)

Boom!

If you need help with a video marketing campaign, schedule a complimentary strategy session with us today.

The post Why You Should Use Video Marketing in Your Business appeared first on Six Degrees Digital Media.

You’ve likely heard that video is the most powerful form of content you can use to attract your audience.

It’s true!

In fact, where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

So how do you use this powerful form of media to generate leads?

Good question.

There are basically five types of videos that are proven to get you the results you’re looking for.

We’ll cover each one of these.

But first, it’s important to know that you can use video in a few different ways.

You can use video in ads, which you are likely familiar with.

There are also videos you can use to attract your audience organically.

Let’s talk about that for just a minute.

What does “organically” actually mean?

Well, it means you are not “paying” for that view or traffic as you do with an ad.

Organic means you are posting videos where someone can see them, but you aren’t spending money to get those views.

Here are the types of videos we are going to cover. All of these can work for you to generate leads.

Organic:

Advertising and Sales Funnels:

Let’s take a look at how each of these types of videos will generate leads for you.

Organic Videos

Organic video strategies involve posting on your website as well as various social media platforms. It also includes uploading your videos to YouTube. This gives you the opportunity to have your videos displayed in the search results when someone is searching in YouTube or Google, or another search engine.

You can even link to your video (or embed it) within an email you are sending to a potential customer. Any method where you are not spending money to get views is an organic video strategy.

Website Welcome Video

Adding a video to your website is a great way to immediately connect with your audience. It lets visitors know that they are in the right place to have their problems solved. It allows the opportunity to convey the information that you need them to know right from the get-go.

Because you control the narrative, you can prompt your visitors to take action, which can increase your lead conversions up to 20%.

Would you like 20% more leads from your website? Um heck yeah!

Brand Awareness

When no one knows you or your product/service, video is a great way to explain what you have to offer in a way that captures their interest. Brand awareness videos are things like how-to videos, explanation videos, and video testimonials. They will help to keep you in the forefront of your customers’ minds.

You could go from virtually unknown to a household name through the power of video!

Brand Loyalty

Keep the awareness you’ve built as well as your customer base by leveraging video to share new products and services. Stay connected to your peeps and keep them coming back for more.

Now let’s move on to paid video ad strategies…

Advertising and Sales Funnels

If you want the fastest exposure to your videos, you will want to use paid advertising. Video ads are some of the least inexpensive ads you can run AND they are the favored type of ad on all platforms. Not to mention you can get a big bang for your buck. You can literally get views and engagement on your video ads for pennies.

However, a video sales strategy is more than just one video. Let’s take a look.

Lead Generation

There are several places to use video advertising. Just about every platform offers an opportunity to advertise using videos. The key is being careful about where and how you spend your advertising dollars.

Lead generation video ads have a single focus-you are directing the viewer to a very specific call to action in order to have potential customers take you up on your offer. However, lead generation videos aren’t always used for immediate sales. Oftentimes they are used as the first stepping stone to engage with your customer base by getting them to subscribe to your email list.

You may use video ads for views and branding in addition to lead generation ads. This strategy actually helps your lead gen efforts. Since you have two different videos running, your customers can see different messages from you and you stay in front of them more often.

These videos can also vary in length depending on different factors. However, most lead generation videos are 15-:60 seconds.

One thing to keep in mind is that each platform has different features that you can take advantage of. Additionally, there may be different requirements. If you truly want to get the best possible results with your video ads, you will want to create separate versions of your videos to match best practices for each platform.

Landing Page

Your landing page is the next step in the buyer journey. When someone finishes watching your video ad, you generally direct them to a landing page with your offer.

In some cases, you may have only used an ad with an image but you can still have a video on your landing page. If you just have a free download on your landing page that may not be necessary. A great image can do the trick here.

But if you have a webinar you want them to sign up for (or other in-person workshop), or a product or service you are selling, video is a must.

You’re not technically paying for the views on your landing page video per se, but you paid for the ad to generate traffic to that landing page. However, you can also promote your landing page organically, but you’ll want to preface that just like you did with your ad.

Your landing page should be related to the video they saw in the ad. It’s an extension of this journey and allows you to give more information. Basically, the viewer said “yes” I want more info. This is your chance to fulfill that.

Explain how you can solve their problem, and invite them to fill out your form.

Bonus Video Strategy

There’s one more video that is so powerful, you really should use it with every video campaign you launch.

It’s called “remarketing”.

You see, not everyone who visits your landing page is going to take you up on that offer the first time around.

It doesn’t mean they weren’t interested. They could have simply been interrupted. That’s probably happened to you, right? It could also mean they were on the fence.

So how do you re-engage them?

You create another video ad and only show that to the people who visited your landing page but didn’t fill out the form.

Now you want to hit them up with a different video.

Switch up your message a little bit, not too much, because again, they already showed interest, so you know that they were interested, but something kept them from filling out the form.

Try a different version of your message. Or you can remind them that they visited and didn’t take action and you wanted to give them another opportunity. You want to try to get them re-engaged and send them back to your landing page to fill out that form.

You can also do this with people that visit your website as well.

Remarketing video ads have an even lower cost per lead than your main ads. That’s exciting news right.

Time to get started with…

Well, there you have it. “5 Incredible Videos Proven to Generate Leads”.

I recommend you start with one video strategy at a time. If you have a website, I highly recommend adding a video. But if you don’t really get much traffic to that site, then it doesn’t matter so much.

If you have a product or service your audience doesn’t really know about, you have to use brand awareness videos.

If people already know about your product or service, they may only need to know about YOU. In this case, you may want to do lead generation videos.

If you don’t have a budget for ads, then I recommend more how-to type videos and videos that can be optimized and potentially found in YouTube and the search engines.

Contact us today to talk about your next video project.

The post 5 Incredible Videos Proven to Generate Leads appeared first on Six Degrees Digital Media.

Strategy #1 – The Ego Appeal

If you’re struggling to get an audience for your videos, one option is to get involved with people who already have an audience.

Do this by finding popular people (at least those with more of a following than you) who are also involved in your industry and have something to say about it. Next, ask them for a quote or even a full interview that you can use in a video.

Everyone likes to have their ego stroked and by asking them for a quote about your topic, that will show that you value them

When your videos are done, can ask them to share it with their audience! They may even embed your video on their blog.

Strategy #2 – The Value-Based Method

If you use BuzzSumo, they have a nifty feature where you can see who has shared a piece of content. This is huge. You approach these people (politely) to see if they want to share your video too! The key here is your video has to have good utility value that will make it shareable

Do your research before you create your video if you’re going to use this method.

Strategy #3 – The Quoralate Method

If you picked some of your video topics from Quora, don’t stop there. After you post your video on YouTube, you can post that link on Quora as an “answer” to that question.

You can also get engaged on those topics with other forums or groups and post your answer there too!

If you need help with any of these strategies, contact Six Degrees Digital Media for a free consultation.

The post 3 Underused Strategies to Get More Video Views appeared first on Six Degrees Digital Media.

Video is becoming an increasingly important marketing tool for both individuals and businesses. More than 500 hours of video are watched each day in the US, and that number is on the rise.

With that in mind, here are the top 10 reasons for you to add video to your marketing efforts in 2019.

1. Video grabs attention. Social media algorithms give extra credit to video due to its thumb-stopping power in the feed when compared to other formats.
2. Video content is retained. Viewers retain 95% of a message when they watch it in video format, versus just 10% when reading it in text.
3. Video is shared. Videos posted to social generate over 10x the likes and shares of text and images combined.
4. Video can be affordable. Now that smartphones are capable of recording in 1080p, it’s getting both cheaper and easier to record high-quality videos on a small budget.
5. Video is mobile-friendly. The video format lends itself well to viewing on both desktop and mobile – no custom-tailoring needed.
6. Video is content-rich. It allows you to convey complex topics like product explanations, walkthroughs and more in a format that’s easier to follow than text.
7. Video helps your search results. Websites with video on are over 50 times more likely to show up on the first page of Google.
8. Video highlights your personality. It’s one thing to read words on a page. Video allows you to deliver those same words with flair and personality, which lets your passion shine through to your viewers.
9. Video lets you go live. From hosting live webinars to unveiling new products, video allows you to do it in real time with a more engaged audience.
10. Video testimonials are more believable. The fact that viewers can see a real person delivering a review makes them more likely to trust the content of the message.

If you need help getting a video campaign off the ground, give us a call.

If you’re ready to get started with video, contact us today for a free strategy session.

The post Top 10 Reasons To Use Video in 2019 [Infographic] appeared first on Six Degrees Digital Media.